MatomoPrivacy-first analytics you can trust
vs
Screaming FrogUK SEO agency and creators of the SEO Spider website crawler
Comparison · SEO Tools · weekly run Nov 2
Matomo vs Screaming Frog
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Screaming Frog is the stronger AI pick in SEO Tools: it has a visibility score of 17.4 versus 0 for Matomo.
Choose Matomo if…
- You need ISO 27001:2022 coverage
- You prefer a larger, established vendor (51–200 employees)
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
Choose Screaming Frog if…
- You want the brand AI engines rank higher (17.4 vs 0)
- AI answers describe it more positively (73% vs 39% positive)
- Deep technical website crawling
- Broken link and site architecture audits
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Matomo | Screaming Frog |
|---|---|---|
| Visibility score | 0% | 17.4% |
| Change vs last week | New | New |
| Rank in SEO Tools | #46 | #7 |
| Share of voice | 0% | 6.4% |
| Mentions this run | 0 | 33 |
| Positive in AI answers | 39% | 73% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Matomo 0pp · Screaming Frog 0pp over 0 weekly runs.
Engine by engine
Screaming Frog leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
MatomoScreaming Frog
Head to head in AI answers
0 engine answers name both brands
0Matomo ranked higher
0Screaming Frog ranked higher
Features, pricing & fit
| Dimension | Matomo | Screaming Frog |
|---|---|---|
| Deployment | Cloud or on-premise | Desktop application installed locally on Windows, macOS or Linux |
| Integrations | 100+ | — |
| Compliance | ISO 27001:2022 | — |
| Support | Forum support, Email support, Chat support, Dedicated Customer Success | Support ticket form, Email support, Free technical support included in free and paid versions |
| Founded | 2007 | 2010 |
| Headquarters | Wellington, New Zealand | Henley-on-Thames, Oxfordshire, United Kingdom |
| Employees | 51–200 | 11–50 |
| Funding | Seed | Bootstrapped |
| Best for | Organisations that need accurate, GDPR-compliant analytics and full control of their data | Technical SEOs and SEO agencies who audit websites for technical SEO issues |
Pros and cons
Themes from the AI answers that mention each brand
Matomo
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
- Strong alternative to Google Analytics
- Suited to strict regulatory and enterprise requirements
- Free trial available
Screaming Frog
- Deep technical website crawling
- Broken link and site architecture audits
- Free version for crawling up to 500 URLs
- Strong user satisfaction and ratings on review platforms
- Recommended as part of a core SEO tool stack
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Matomo vs Screaming Frog”, https://slateindex.ai/compare/matomo-vs-screaming-frog, data of Nov 2, 2026. Licence: CC BY 4.0.