Microsoft Clarity vs Simple Analytics
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Microsoft Clarity is the stronger AI pick in Web Analytics: it has a visibility score of 14 versus 4.3 for Simple Analytics, and ranks ahead in 67% of the answers that name both.
Choose Microsoft Clarity if…
- You want the brand AI engines rank higher (14 vs 4.3)
- AI answers describe it more positively (34% vs 17% positive)
- You prefer a larger, established vendor (5,000+ employees)
- Free with no traffic limits
Choose Simple Analytics if…
- You need GDPR compliant (vendor states) coverage
- simple pricing
- annual plan savings and free months
- privacy-friendly analytics
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Microsoft Clarity | Simple Analytics |
|---|---|---|
| Visibility score | 14% | 4.3% |
| Change vs last week | New | New |
| Rank in Web Analytics | #9 | #19 |
| Share of voice | 4.4% | 1.4% |
| Mentions this run | 24 | 7 |
| Positive in AI answers | 34% | 17% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Microsoft Clarity 0pp · Simple Analytics 0pp over 0 weekly runs.
Engine by engine
Microsoft Clarity leads on 2 of 3 engines
Head to head in AI answers
3 engine answers name both brands
| Prompt | Engine | Microsoft Clarity | Simple Analytics |
|---|---|---|---|
| Alternatives to the most popular web analytics tool | ChatGPT | #7 | #9 |
| What is the typical pricing model for Web Analytics software? | AI Mode | #7 | #2 |
| Official website of the top web analytics tool vendors | ChatGPT | #10 | #13 |
Features, pricing & fit
| Dimension | Microsoft Clarity | Simple Analytics |
|---|---|---|
| Pricing model | — | Usage-based |
| Entry price | — | Free; paid from $20 / mo |
| Free plan | — | Yes |
| Deployment | Installs through a script on the website or through Google Tag Manager. | SaaS, with data stored and processed in the Netherlands (EU) |
| Compliance | — | GDPR compliant (vendor states) |
| Support | — | Contact form, Demo booking, Assisted 30-day proof of concept alongside GA4 |
| Founded | 2020 | 2018 |
| Headquarters | Redmond, Washington, USA | Amsterdam, Netherlands |
| Employees | 5,000+ | 1–10 |
| Funding | — | Other Investors (Web3 Foundation grant program), undated |
| Best for | — | Teams that need pageviews without consent banners or personal data, and analysts who want an independent traffic count next to GA4. |
Plans side by side
Microsoft Clarity
Pricing not available.
Simple Analytics
Pros and cons
Themes from the AI answers that mention each brand
Microsoft Clarity
- Free with no traffic limits
- Useful heatmaps and session recordings
- Visual insight into how visitors actually use a site
- Not a full product analytics platform
Simple Analytics
- simple pricing
- annual plan savings and free months
- privacy-friendly analytics
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Microsoft Clarity vs Simple Analytics”, https://slateindex.ai/compare/microsoft-clarity-vs-simple-analytics, data of Nov 2, 2026. Licence: CC BY 4.0.