Mixpanel vs Semrush

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Mixpanel is the stronger AI pick in Web Analytics: it has a visibility score of 29.8 versus 2.4 for Semrush, and ranks ahead in 100% of the answers that name both.

Choose Mixpanel if…

You want the brand AI engines rank higher (29.8 vs 2.4)
AI answers describe it more positively (51% vs 49% positive)
You need SOC 2 Type II or ISO 27001 or ISO 27701 coverage
Usage-based pricing suits your budget better than flat tiers

Choose Semrush if…

You prefer a larger, established vendor (1,001–5,000 employees)
Flat tiers pricing suits your budget better than usage-based
Widely recommended as a top-tier all-in-one platform for broad suites
Strong keyword research, competitor analysis, and site auditing

AI visibility side by side

Latest weekly run · Nov 2

Metric	Mixpanel	Semrush
Visibility score	29.8%	2.4%
Change vs last week	New	New
Rank in Web Analytics	#5	#24
Share of voice	8.6%	0.8%
Mentions this run	42	4
Positive in AI answers	51%	49%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Mixpanel 0pp · Semrush 0pp over 0 weekly runs.

Engine by engine

Mixpanel leads on 3 of 3 engines

ChatGPT

26.9%

AI Mode

39.6%

2.6%

Perplexity

23%

4.4%

MixpanelSemrush

Head to head in AI answers

3 engine answers name both brands

3Mixpanel ranked higher

0Semrush ranked higher

Prompt	Engine	Mixpanel	Semrush
What are the best Web Analytics tools in 2026?	Perplexity	#5	#17
Best web analytics tool with AI features	AI Mode	#2	#3
Official website of the top web analytics tool vendors	Perplexity	#4	#15

Features, pricing & fit

Dimension	Mixpanel	Semrush
Pricing model	Usage-based	Flat tiers
Entry price	Contact sales	Free; paid from $139 / mo
Free plan	Yes	Yes
Deployment	Cloud	—
Compliance	SOC 2 Type II, ISO 27001, ISO 27701	—
Support	Docs and tutorials, Community, Dedicated success team on Enterprise	Help Center and Basic Onboarding, Enterprise SLA and 24/7 support, Dedicated account manager
Founded	2009	2008
Headquarters	San Francisco, CA	Boston, MA
Employees	201–500	1,001–5,000
Funding	Series C · $277M raised	IPO
Best for	Product, growth, and data teams who want to answer questions about user behavior without writing SQL or waiting on engineering	Freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams.