Okta vs ZITADEL

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Okta is the stronger AI pick in Identity & Access Management: it has a visibility score of 56.9 versus 1.3 for ZITADEL, and ranks ahead in 0% of the answers that name both.

Choose Okta if…

You want the brand AI engines rank higher (56.9 vs 1.3)
You want a lower entry price ($6 vs $100)
You need ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27018 or FedRAMP High or FedRAMP Moderate or FIPS 140-2 or DoD Impact Level 4 coverage
You prefer a larger, established vendor (5,000+ employees)

Choose ZITADEL if…

You want a free plan to start
AI answers describe it more positively (83% vs 39% positive)
You need a self-hosted or on-premises option
You need ISO/IEC 27001:2022 coverage

AI visibility side by side

Latest weekly run · Nov 3

Metric	Okta	ZITADEL
Visibility score	56.9%	1.3%
Change vs last week	down−0.9%	up+0.5%
Rank in Identity & Access Management	#2	#27
Share of voice	12.2%	0.4%
Mentions this run	38	1
Positive in AI answers	39%	83%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Okta −3.3000000000000043pp · ZITADEL −1.8pp over 1 weekly runs.

Engine by engine

Okta leads on 3 of 3 engines

ChatGPT

68.4%

3.9%

AI Mode

60%

2.6%

Perplexity

53.9%

OktaZITADEL

Head to head in AI answers

1 engine answers name both brands

0Okta ranked higher

1ZITADEL ranked higher

Prompt	Engine	Okta	ZITADEL
Which identity and access management platform has transparent pricing?	ChatGPT	#5	#2

Features, pricing & fit

Dimension	Okta	ZITADEL
Pricing model	Per seat	Usage-based
Entry price	$6 per seat / mo	Free; paid from $100 / mo
Free plan	No · 30-day trial	Yes
Deployment	Cloud (SaaS)	Cloud and self-hosted
Integrations	8000+	—
Compliance	ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, SOC 2 Type II, FedRAMP High, FedRAMP Moderate, FIPS 140-2, DoD Impact Level 4	ISO/IEC 27001:2022, SOC 2 Type II
Support	Online support (24x5), Knowledge base, Community forum, Premier Success Plans	Discord community, GitHub, Documentation, Technical Account Manager (Enterprise)
Founded	2009	2020
Headquarters	San Francisco, California, United States	San Francisco, CA, United States
Employees	5,000+	11–50
Funding	IPO	Series A · $16M raised
Best for	Organizations that need to secure workforce, customer, partner and AI agent identities from one cloud identity platform.	Developers building applications that need authentication for consumers, businesses or employees, including multi-tenant B2B apps.