Klaviyo vs Oracle Responsys
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Klaviyo is the stronger AI pick in Email Marketing: it has a visibility score of 24 versus 2 for Oracle Responsys, and ranks ahead in 75% of the answers that name both.
Choose Klaviyo if…
- You want the brand AI engines rank higher (24 vs 2)
- AI answers describe it more positively (55% vs 0% positive)
- You need SOC 2 Type II or ISO 27001 or ISO 27017 coverage
- Leading choice for ecommerce, Shopify and online stores
Choose Oracle Responsys if…
- Recognised as a leading enterprise email platform in Forrester's evaluation
- Suited to sophisticated B2C marketing programs
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Klaviyo | Oracle Responsys |
|---|---|---|
| Visibility score | 24% | 2% |
| Change vs last week | New | New |
| Rank in Email Marketing | #6 | #27 |
| Share of voice | 6.4% | 0.7% |
| Mentions this run | 33 | 4 |
| Positive in AI answers | 55% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Klaviyo 0pp · Oracle Responsys 0pp over 0 weekly runs.
Engine by engine
Klaviyo leads on 3 of 3 engines
Head to head in AI answers
4 engine answers name both brands
| Prompt | Engine | Klaviyo | Oracle Responsys |
|---|---|---|---|
| Best email marketing platform for enterprise | ChatGPT | #4 | #7 |
| Which Email Marketing vendors do analysts recommend? | ChatGPT | #2 | #10 |
| Which Email Marketing vendors do analysts recommend? | Perplexity | #5 | #2 |
| Official website of the top email marketing platform vendors | ChatGPT | #3 | #19 |
Features, pricing & fit
| Dimension | Klaviyo | Oracle Responsys |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Deployment | — | Cloud service |
| Integrations | 400+ | — |
| Compliance | SOC 2 Type II, ISO 27001, ISO 27017 | — |
| Support | Email support, Help Center and documentation, Klaviyo Academy courses, Klaviyo Community | — |
| Founded | 2012 | — |
| Headquarters | Boston, MA, United States | — |
| Employees | 1,001–5,000 | — |
| Funding | IPO | Series E |
| Best for | Ecommerce and direct-to-consumer brands that want email, SMS and customer data in one platform, from small businesses starting on the free plan to large enterprises. | — |
Plans side by side
Oracle Responsys
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Klaviyo
- Leading choice for ecommerce, Shopify and online stores
- Deep data-driven behavioral automation and predictive analytics
- Email and SMS marketing for ecommerce brands
- Free to start with no credit card required
- Bills monthly only, with no standard annual billing discount
Oracle Responsys
- Recognised as a leading enterprise email platform in Forrester's evaluation
- Suited to sophisticated B2C marketing programs
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Klaviyo vs Oracle Responsys”, https://slateindex.ai/compare/klaviyo-vs-oracle-responsys, data of Nov 2, 2026. Licence: CC BY 4.0.