Pendo vs Smartlook
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Pendo is the stronger AI pick in Product Analytics: it has a visibility score of 25.2 versus 0 for Smartlook.
Choose Pendo if…
- You want the brand AI engines rank higher (25.2 vs 0)
- AI answers describe it more positively (37% vs 0% positive)
- You need SOC 2 Type 2 or GDPR or HIPAA or PCI DSS or TX-RAMP coverage
- Combines product analytics with in-app guidance
Choose Smartlook if…
No clear advantage in the published data.
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Pendo | Smartlook |
|---|---|---|
| Visibility score | 25.2% | 0% |
| Change vs last week | down−0.7% | no change0% |
| Rank in Product Analytics | #5 | #29 |
| Share of voice | 8.4% | 0% |
| Mentions this run | 40 | 0 |
| Positive in AI answers | 37% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Pendo −0.6999999999999993pp · Smartlook 0pp over 1 weekly runs.
Engine by engine
Pendo leads on 3 of 3 engines
Head to head in AI answers
0 engine answers name both brands
Features, pricing & fit
| Dimension | Pendo | Smartlook |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Deployment | Cloud, multi-tenant on Google Cloud Platform | Cloud |
| Integrations | 85+ | — |
| Compliance | SOC 2 Type 2, GDPR, HIPAA, PCI DSS, TX-RAMP | — |
| Support | — | Online support until the Last Day of Support, Dedicated Account Manager, Email support@smartlook.com, Self-support documentation |
| Founded | 2013 | — |
| Headquarters | Raleigh, North Carolina | — |
| Employees | 501–1,000 | — |
| Funding | Series F · $356M raised | Series A · $4M raised |
| Best for | Product and digital teams at companies from B2B startups to Fortune 500 enterprises that want to accelerate software and feature adoption | Teams that need to understand why users act as they do on websites and mobile apps, including enterprises with multiple teams. |
Plans side by side
Pendo
Smartlook
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Pendo
- Combines product analytics with in-app guidance
- Onboarding, feedback collection and adoption capabilities
- Ranked highly in ISG 2025 product intelligence assessments
- Strong manageability, including governance, security, administration and support
- Well rated (about 4.4/5 stars) by product-led organizations
- Paid plans require custom quotes, so pricing is not transparent
- Product analytics described as basic rather than deep
Smartlook
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Pendo vs Smartlook”, https://slateindex.ai/compare/pendo-vs-smartlook, data of Nov 3, 2026. Licence: CC BY 4.0.