Retell AIAI Voice Agents That Automate Phone Calls
vs
Tray.aiOrchestrate integration, automation, and agents
Comparison · AI Agents · weekly run Nov 3
Retell AI vs Tray.ai
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Retell AI is the stronger AI pick in AI Agents: it has a visibility score of 2 versus 1.5 for Tray.ai.
Choose Retell AI if…
- You want the brand AI engines rank higher (2 vs 1.5)
- You want a free plan to start
- You need a self-hosted or on-premises option
- You need SOC 2 Type II or ISO 27001 coverage
Choose Tray.ai if…
- You need SOC 1 or SOC 2 coverage
- You prefer a larger, established vendor (201–500 employees)
- Recommended as a cloud-neutral orchestration platform option
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Retell AI | Tray.ai |
|---|---|---|
| Visibility score | 2% | 1.5% |
| Change vs last week | New | New |
| Rank in AI Agents | #42 | #50 |
| Share of voice | 0.5% | 0.4% |
| Mentions this run | 3 | 3 |
| Positive in AI answers | — | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Retell AI 0pp · Tray.ai 0pp over 0 weekly runs.
Engine by engine
Retell AI leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
Retell AITray.ai
Head to head in AI answers
0 engine answers name both brands
0Retell AI ranked higher
0Tray.ai ranked higher
Features, pricing & fit
| Dimension | Retell AI | Tray.ai |
|---|---|---|
| Pricing model | Usage-based | Usage-based |
| Entry price | Contact sales | Contact sales |
| Free plan | Yes | No · 30-day trial |
| Deployment | Cloud platform, with enterprise on-premises deployment available | Tray-managed cloud runtime, with on-premise connectivity and regional hosting on Enterprise plans |
| Integrations | — | 700+ |
| Compliance | HIPAA, SOC 2 Type II, GDPR, ISO 27001 | SOC 1, SOC 2, HIPAA, GDPR |
| Support | Community and email support, 24/7 omnichannel support with dedicated portal (Enterprise), Dedicated implementation support (Enterprise), Named account manager (Enterprise) | Business hours support on all plans, Knowledge base, Community forums, Tray Academy |
| Founded | 2023 | 2012 |
| Headquarters | Redwood City, California | San Francisco, CA |
| Employees | 51–200 | 201–500 |
| Funding | Seed · $5M raised | Series C-2 · $164M raised |
| Best for | Businesses that run high call volumes in healthcare, insurance, financial services, logistics and similar fields, and teams that want to build and change voice agents themselves. | Enterprise IT and business teams that need to build integrations, AI agents and governed MCP tools on one platform |
Plans side by side
Retell AI
Pay as you go$0per minute, $0.07-$0.31 for voice agents
EnterpriseCustomcustom pricing
Tray.ai
ProCustomSized to your needs
TeamCustomSized to your needs
EnterpriseCustomSized to your needs
Pros and cons
Themes from the AI answers that mention each brand
Retell AI
- Highly rated by developers and SMBs
- One of the highest customer star ratings
Tray.ai
- Recommended as a cloud-neutral orchestration platform option
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Retell AI vs Tray.ai”, https://slateindex.ai/compare/retell-ai-vs-tray-ai, data of Nov 3, 2026. Licence: CC BY 4.0.