Moz ProSimplify SEO, own AI search, and grow faster
vs
SerpstatSerpstat – Marketing Tool for SEO and Content Tasks
Comparison · SEO Tools · weekly run Nov 2
Moz Pro vs Serpstat
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Moz Pro is the stronger AI pick in SEO Tools: it has a visibility score of 25.9 versus 1.5 for Serpstat, and ranks ahead in 75% of the answers that name both.
Choose Moz Pro if…
- You want the brand AI engines rank higher (25.9 vs 1.5)
- AI answers describe it more positively (31% vs 0% positive)
- structured educational resources
- industry-standard metrics like Domain Authority
Choose Serpstat if…
- Entry tier affordable for small budgets
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Moz Pro | Serpstat |
|---|---|---|
| Visibility score | 25.9% | 1.5% |
| Change vs last week | New | New |
| Rank in SEO Tools | #5 | #30 |
| Share of voice | 6.8% | 0.8% |
| Mentions this run | 35 | 4 |
| Positive in AI answers | 31% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Moz Pro 0pp · Serpstat 0pp over 0 weekly runs.
Engine by engine
Moz Pro leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
Moz ProSerpstat
Head to head in AI answers
4 engine answers name both brands
3Moz Pro ranked higher
1Serpstat ranked higher
| Prompt | Engine | Moz Pro | Serpstat |
|---|---|---|---|
| Alternatives to the most popular SEO tool | ChatGPT | #7 | #5 |
| How much does an SEO tool cost per month? | AI Mode | #1 | #8 |
| Official website of the top SEO tool vendors | ChatGPT | #3 | #8 |
| Official website of the top SEO tool vendors | Perplexity | #3 | #18 |
Features, pricing & fit
| Dimension | Moz Pro | Serpstat |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | Free; paid from $49 / mo | — |
| Free plan | Yes | — |
| Deployment | Cloud-based software as a service | SaaS |
| Support | 24-hour online support, Help Hub, Moz Q&A forum, 1-on-1 walkthrough | Manuals, Tutorials, Online support, Customer success |
| Founded | — | 2013 |
| Headquarters | — | Odesa, Ukraine |
| Employees | — | 51–200 |
| Funding | Series C · $29M raised | Seed · $0M raised |
| Best for | SEO professionals, agencies, in-house marketing teams and individual consultants who want SEO and AI search tracking in one toolkit | SMBs, freelancers, enterprise in-house teams and agencies doing search marketing |
Plans side by side
Moz Pro
Starter$49month
Standard$99month
Medium$179month
Large$299month
EnterpriseCustomcontact sales
Serpstat
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Moz Pro
- structured educational resources
- industry-standard metrics like Domain Authority
- 30-day free trial, one of the longest
- cost-effective, user-friendly alternative for foundational tracking and local SEO
- simpler, lower-cost all-in-one platform good for beginners and small teams
Serpstat
- Entry tier affordable for small budgets
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Moz Pro vs Serpstat”, https://slateindex.ai/compare/moz-pro-vs-serpstat, data of Nov 2, 2026. Licence: CC BY 4.0.