Semrush vs Smartlook
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Semrush is the stronger AI pick in Web Analytics: it has a visibility score of 2.4 versus 0.3 for Smartlook.
Choose Semrush if…
- You want the brand AI engines rank higher (2.4 vs 0.3)
- AI answers describe it more positively (49% vs 0% positive)
- Widely recommended as a top-tier all-in-one platform for broad suites
- Strong keyword research, competitor analysis, and site auditing
Choose Smartlook if…
No clear advantage in the published data.
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Semrush | Smartlook |
|---|---|---|
| Visibility score | 2.4% | 0.3% |
| Change vs last week | New | New |
| Rank in Web Analytics | #24 | #39 |
| Share of voice | 0.8% | 0.2% |
| Mentions this run | 4 | 1 |
| Positive in AI answers | 49% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Semrush 0pp · Smartlook 0pp over 0 weekly runs.
Engine by engine
Semrush leads on 2 of 3 engines
Head to head in AI answers
0 engine answers name both brands
Features, pricing & fit
| Dimension | Semrush | Smartlook |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | Free; paid from $139 / mo | — |
| Free plan | Yes | — |
| Deployment | — | Cloud |
| Support | Help Center and Basic Onboarding, Enterprise SLA and 24/7 support, Dedicated account manager | Online support until the Last Day of Support, Dedicated Account Manager, Email support@smartlook.com, Self-support documentation |
| Founded | 2008 | — |
| Headquarters | Boston, MA | — |
| Employees | 1,001–5,000 | — |
| Funding | IPO | Series A · $4M raised |
| Best for | Freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams. | Teams that need to understand why users act as they do on websites and mobile apps, including enterprises with multiple teams. |
Plans side by side
Semrush
Smartlook
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Semrush
- Widely recommended as a top-tier all-in-one platform for broad suites
- Strong keyword research, competitor analysis, and site auditing
- Strongest overall all-in-one SEO choice for most businesses
- Good value with discounts on annual billing and free trial
- Useful AI search visibility and rank tracking
- Pricing is high, with enterprise-style suites costing around $100 or more per month
- Less comprehensive than Ahrefs for backlinks in some comparisons
Smartlook
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Semrush vs Smartlook”, https://slateindex.ai/compare/semrush-vs-smartlook, data of Nov 2, 2026. Licence: CC BY 4.0.