SemrushThe unified SEO and AI search solution
vs
StatcounterWeb Analytics Made Easy
Comparison · Web Analytics · weekly run Nov 2
Semrush vs Statcounter
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Semrush is the stronger AI pick in Web Analytics: it has a visibility score of 2.4 versus 0.7 for Statcounter.
Choose Semrush if…
- You want the brand AI engines rank higher (2.4 vs 0.7)
- AI answers describe it more positively (49% vs 0% positive)
- You prefer a larger, established vendor (1,001–5,000 employees)
- Flat tiers pricing suits your budget better than usage-based
Choose Statcounter if…
- You want a lower entry price ($9 vs $139)
- Usage-based pricing suits your budget better than flat tiers
- free trial without credit card required
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Semrush | Statcounter |
|---|---|---|
| Visibility score | 2.4% | 0.7% |
| Change vs last week | New | New |
| Rank in Web Analytics | #24 | #36 |
| Share of voice | 0.8% | 0.2% |
| Mentions this run | 4 | 1 |
| Positive in AI answers | 49% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Semrush 0pp · Statcounter 0pp over 0 weekly runs.
Engine by engine
Semrush leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
SemrushStatcounter
Head to head in AI answers
0 engine answers name both brands
0Semrush ranked higher
0Statcounter ranked higher
Features, pricing & fit
| Dimension | Semrush | Statcounter |
|---|---|---|
| Pricing model | Flat tiers | Usage-based |
| Entry price | Free; paid from $139 / mo | Free; paid from $9 / mo |
| Free plan | Yes | Yes |
| Deployment | — | Small tracking code snippet inserted on the website |
| Support | Help Center and Basic Onboarding, Enterprise SLA and 24/7 support, Dedicated account manager | Live chat support on Premium plans, FAQ, installation guides and forum, Contact form |
| Founded | 2008 | 1999 |
| Headquarters | Boston, MA | Dublin, Ireland |
| Employees | 1,001–5,000 | 1–10 |
| Funding | IPO | — |
| Best for | Freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams. | Website owners and marketers who want visitor insight without analytics training |
Plans side by side
Semrush
Free$0month
SEO$139month
Starter SEO + AI Search$199month
Pro+ SEO + AI Search$299month
Advanced SEO + AI SearchCustomcustom
EnterpriseCustomcustom
Statcounter
Basic$0month
Premium$9month (20,000 sessions; up to $399/mo for 5,000,000 sessions)
Premium Plus$19month (20,000 sessions; up to $499/mo for 5,000,000 sessions)
Pros and cons
Themes from the AI answers that mention each brand
Semrush
- Widely recommended as a top-tier all-in-one platform for broad suites
- Strong keyword research, competitor analysis, and site auditing
- Strongest overall all-in-one SEO choice for most businesses
- Good value with discounts on annual billing and free trial
- Useful AI search visibility and rank tracking
- Pricing is high, with enterprise-style suites costing around $100 or more per month
- Less comprehensive than Ahrefs for backlinks in some comparisons
Statcounter
- free trial without credit card required
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Semrush vs Statcounter”, https://slateindex.ai/compare/semrush-vs-statcounter, data of Nov 2, 2026. Licence: CC BY 4.0.