SemrushThe unified SEO and AI search solution
vs
ZohoCloud software suite for businesses
Comparison · Web Analytics · weekly run Nov 2
Semrush vs Zoho
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Zoho is the stronger AI pick in Web Analytics: it has a visibility score of 2.8 versus 2.4 for Semrush.
Choose Semrush if…
- Widely recommended as a top-tier all-in-one platform for broad suites
- Strong keyword research, competitor analysis, and site auditing
- Strongest overall all-in-one SEO choice for most businesses
- Good value with discounts on annual billing and free trial
Choose Zoho if…
- You want the brand AI engines rank higher (2.8 vs 2.4)
- AI answers describe it more positively (50% vs 49% positive)
- You need ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27018 or SOC 2 Type II coverage
- You prefer a larger, established vendor (5,000+ employees)
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Semrush | Zoho |
|---|---|---|
| Visibility score | 2.4% | 2.8% |
| Change vs last week | New | New |
| Rank in Web Analytics | #24 | #21 |
| Share of voice | 0.8% | 0.5% |
| Mentions this run | 4 | 3 |
| Positive in AI answers | 49% | 50% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Semrush 0pp · Zoho 0pp over 0 weekly runs.
Engine by engine
Zoho leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
SemrushZoho
Head to head in AI answers
0 engine answers name both brands
0Semrush ranked higher
0Zoho ranked higher
Features, pricing & fit
| Dimension | Semrush | Zoho |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | Free; paid from $139 / mo | — |
| Free plan | Yes | — |
| Deployment | — | Cloud (SaaS) |
| Compliance | — | ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, SOC 2 Type II |
| Support | Help Center and Basic Onboarding, Enterprise SLA and 24/7 support, Dedicated account manager | — |
| Founded | 2008 | 1996 |
| Headquarters | Boston, MA | Chennai, Tamil Nadu, India |
| Employees | 1,001–5,000 | 5,000+ |
| Funding | IPO | Bootstrapped |
| Best for | Freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams. | Businesses of all sizes, from startups to enterprises, wanting one suite for sales, support, finance and HR |
Plans side by side
Semrush
Free$0month
SEO$139month
Starter SEO + AI Search$199month
Pro+ SEO + AI Search$299month
Advanced SEO + AI SearchCustomcustom
EnterpriseCustomcustom
Zoho
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Semrush
- Widely recommended as a top-tier all-in-one platform for broad suites
- Strong keyword research, competitor analysis, and site auditing
- Strongest overall all-in-one SEO choice for most businesses
- Good value with discounts on annual billing and free trial
- Useful AI search visibility and rank tracking
- Pricing is high, with enterprise-style suites costing around $100 or more per month
- Less comprehensive than Ahrefs for backlinks in some comparisons
Zoho
- Strong value for money and low cost
- Free tier for small teams
- Broad functionality and integrated app ecosystem
- Good customization options
- Scales well as businesses grow
- Less premium user experience
- Pricing varies dramatically across products
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Semrush vs Zoho”, https://slateindex.ai/compare/semrush-vs-zoho, data of Nov 2, 2026. Licence: CC BY 4.0.