Serpstat vs Similarweb
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Similarweb is the stronger AI pick in SEO Tools: it has a visibility score of 2.4 versus 1.5 for Serpstat, and ranks ahead in 100% of the answers that name both.
Choose Serpstat if…
- Entry tier affordable for small budgets
Choose Similarweb if…
- You want the brand AI engines rank higher (2.4 vs 1.5)
- You need ISO/IEC 27001:2022 or SOC 2 Type 2 or SOC 3 coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
- competitive web traffic analysis and market intelligence
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Serpstat | Similarweb |
|---|---|---|
| Visibility score | 1.5% | 2.4% |
| Change vs last week | New | New |
| Rank in SEO Tools | #30 | #22 |
| Share of voice | 0.8% | 0.9% |
| Mentions this run | 4 | 5 |
| Positive in AI answers | 0% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Serpstat 0pp · Similarweb 0pp over 0 weekly runs.
Engine by engine
Similarweb leads on 2 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | Serpstat | Similarweb |
|---|---|---|---|
| Official website of the top SEO tool vendors | ChatGPT | #8 | #6 |
Features, pricing & fit
| Dimension | Serpstat | Similarweb |
|---|---|---|
| Pricing model | — | Flat tiers |
| Entry price | — | Contact sales |
| Free plan | — | No |
| Deployment | SaaS | — |
| Compliance | — | ISO/IEC 27001:2022, SOC 2 Type 2, SOC 3 |
| Support | Manuals, Tutorials, Online support, Customer success | Email support (support@similarweb.com), Dedicated enterprise support, Sales chat |
| Founded | 2013 | 2009 |
| Headquarters | Odesa, Ukraine | New York, NY, United States |
| Employees | 51–200 | 1,001–5,000 |
| Funding | Seed · $0M raised | IPO (NYSE) · $240M raised |
| Best for | SMBs, freelancers, enterprise in-house teams and agencies doing search marketing | Marketers, researchers, and SEO and PPC teams |
Plans side by side
Serpstat
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Serpstat
- Entry tier affordable for small budgets
Similarweb
- competitive web traffic analysis and market intelligence
- cross-domain traffic sourcing and market share benchmarking
- competitor benchmarking and market research
- free trial and limited free version
- not suited to precise first-party conversion measurement
- ranked behind Google Analytics and Amplitude in one comparison
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Serpstat vs Similarweb”, https://slateindex.ai/compare/serpstat-vs-similarweb, data of Nov 2, 2026. Licence: CC BY 4.0.