Serpstat vs Sitebulb

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Serpstat is the stronger AI pick in SEO Tools: it has a visibility score of 1.5 versus 0.9 for Sitebulb, and ranks ahead in 0% of the answers that name both.

Choose Serpstat if…

You want the brand AI engines rank higher (1.5 vs 0.9)
You prefer a larger, established vendor (51–200 employees)
Entry tier affordable for small budgets

Choose Sitebulb if…

No clear advantage in the published data.

AI visibility side by side

Latest weekly run · Nov 2

Metric	Serpstat	Sitebulb
Visibility score	1.5%	0.9%
Change vs last week	New	New
Rank in SEO Tools	#30	#35
Share of voice	0.8%	0.4%
Mentions this run	4	2
Positive in AI answers	0%	0%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Serpstat 0pp · Sitebulb 0pp over 0 weekly runs.

Engine by engine

Serpstat leads on 2 of 3 engines

ChatGPT

2.6%

AI Mode

0.9%

Perplexity

0.9%

2.6%

SerpstatSitebulb

Head to head in AI answers

1 engine answers name both brands

0Serpstat ranked higher

1Sitebulb ranked higher

Prompt	Engine	Serpstat	Sitebulb
Official website of the top SEO tool vendors	Perplexity	#18	#17

Features, pricing & fit

Dimension	Serpstat	Sitebulb
Deployment	SaaS	Desktop app for Windows and Mac, plus a cloud version that runs in a web browser.
Support	Manuals, Tutorials, Online support, Customer success	Customer technical support team, SEO articles and guides, Live masterclass webinars
Founded	2013	2017
Headquarters	Odesa, Ukraine	Biddenden, Kent, United Kingdom
Employees	51–200	1–10
Funding	Seed · $0M raised	—
Best for	SMBs, freelancers, enterprise in-house teams and agencies doing search marketing	SEO professionals, consultants and digital marketing agencies (Pro), and freelancers, startups, website owners and web agencies (Lite).