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SerpstatSerpstat – Marketing Tool for SEO and Content Tasks
vs
SiteimproveWhere accessibility meets performance
Comparison · SEO Tools · weekly run Nov 2

Serpstat vs Siteimprove

Which one do AI engines recommend, and how do they differ on price, fit and features?

Track both brands

The short answer

Serpstat is the stronger AI pick in SEO Tools: it has a visibility score of 1.5 versus 0.6 for Siteimprove.

Choose Serpstat if…

  • You want the brand AI engines rank higher (1.5 vs 0.6)
  • Entry tier affordable for small budgets

Choose Siteimprove if…

  • AI answers describe it more positively (50% vs 0% positive)
  • You need ISO/IEC 27001:2022 coverage
  • You prefer a larger, established vendor (201–500 employees)

AI visibility side by side

Latest weekly run · Nov 2

Metric Serpstat Siteimprove
Visibility score1.5%0.6%
Change vs last weekNewNew
Rank in SEO Tools#30#39
Share of voice0.8%0.4%
Mentions this run42
Positive in AI answers0%50%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

0%25%50%75%100%Nov 2Serpstat 2%

Serpstat 0pp · Siteimprove 0pp over 0 weekly runs.

Engine by engine

Serpstat leads on 2 of 3 engines

ChatGPT
2.6%
0.9%
AI Mode
0.9%
0%
Perplexity
0.9%
0.9%
SerpstatSiteimprove

Head to head in AI answers

0 engine answers name both brands

0Serpstat ranked higher
0Siteimprove ranked higher

Features, pricing & fit

DimensionSerpstatSiteimprove
DeploymentSaaS—
Integrations—40+
Compliance—ISO/IEC 27001:2022
SupportManuals, Tutorials, Online support, Customer successPlatform onboarding, Accessibility testing by certified experts, Consulting in digital accessibility and digital marketing
Founded20132003
HeadquartersOdesa, UkraineBloomington, Minnesota, USA
Employees51–200201–500
FundingSeed · $0M raisedMinority investment led by Summit Partners · $55M raised
Best forSMBs, freelancers, enterprise in-house teams and agencies doing search marketingOrganizations that must balance regulatory compliance with search and content performance.

Pros and cons

Themes from the AI answers that mention each brand

Serpstat

  • Entry tier affordable for small budgets

    Siteimprove

    Profile in progress.

    Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run

    Cite as: SlateIndex, “Serpstat vs Siteimprove”, https://slateindex.ai/compare/serpstat-vs-siteimprove, data of Nov 2, 2026. Licence: CC BY 4.0.