Serpstat vs SpyFu

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

SpyFu is the stronger AI pick in SEO Tools: it has a visibility score of 2 versus 1.5 for Serpstat, and ranks ahead in 33% of the answers that name both.

Choose Serpstat if…

You prefer a larger, established vendor (51–200 employees)
Entry tier affordable for small budgets

Choose SpyFu if…

You want the brand AI engines rank higher (2 vs 1.5)
AI answers describe it more positively (33% vs 0% positive)
competitor keyword intelligence
PPC intelligence

AI visibility side by side

Latest weekly run · Nov 2

Metric	Serpstat	SpyFu
Visibility score	1.5%	2%
Change vs last week	New	New
Rank in SEO Tools	#30	#27
Share of voice	0.8%	1.1%
Mentions this run	4	6
Positive in AI answers	0%	33%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Serpstat 0pp · SpyFu 0pp over 0 weekly runs.

Engine by engine

SpyFu leads on 3 of 3 engines

ChatGPT

2.6%

3.1%

AI Mode

0.9%

1.1%

Perplexity

0.9%

1.9%

SerpstatSpyFu

Head to head in AI answers

3 engine answers name both brands

2Serpstat ranked higher

1SpyFu ranked higher

Prompt	Engine	Serpstat	SpyFu
Alternatives to the most popular SEO tool	ChatGPT	#5	#6
Official website of the top SEO tool vendors	ChatGPT	#8	#9
Official website of the top SEO tool vendors	Perplexity	#18	#10

Features, pricing & fit

Dimension	Serpstat	SpyFu
Pricing model	—	Flat tiers
Entry price	—	$39 / mo
Free plan	—	No
Deployment	SaaS	Runs on dedicated bare-metal servers from phoenixNAP
Support	Manuals, Tutorials, Online support, Customer success	Email, Live chat, Phone
Founded	2013	2005
Headquarters	Odesa, Ukraine	Scottsdale, Arizona, United States
Employees	51–200	11–50
Funding	Seed · $0M raised	Other Investors (latest listed round)
Best for	SMBs, freelancers, enterprise in-house teams and agencies doing search marketing	Marketers and agencies doing competitor SEO and Google Ads research