SimilarwebAI-powered digital data intelligence for market, competitive and consumer insights.
vs
Yoast SEOSEO for everyone
Comparison · SEO Tools · weekly run Nov 2
Similarweb vs Yoast SEO
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Similarweb is the stronger AI pick in SEO Tools: it has a visibility score of 2.4 versus 0.7 for Yoast SEO.
Choose Similarweb if…
- You want the brand AI engines rank higher (2.4 vs 0.7)
- You need ISO/IEC 27001:2022 or SOC 2 Type 2 or SOC 3 coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
- competitive web traffic analysis and market intelligence
Choose Yoast SEO if…
- You want a free plan to start
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Similarweb | Yoast SEO |
|---|---|---|
| Visibility score | 2.4% | 0.7% |
| Change vs last week | New | New |
| Rank in SEO Tools | #22 | #37 |
| Share of voice | 0.9% | 0.4% |
| Mentions this run | 5 | 2 |
| Positive in AI answers | 0% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Similarweb 0pp · Yoast SEO 0pp over 0 weekly runs.
Engine by engine
Similarweb leads on 1 of 3 engines
ChatGPT
AI Mode
Perplexity
SimilarwebYoast SEO
Head to head in AI answers
0 engine answers name both brands
0Similarweb ranked higher
0Yoast SEO ranked higher
Features, pricing & fit
| Dimension | Similarweb | Yoast SEO |
|---|---|---|
| Pricing model | Flat tiers | Flat tiers |
| Entry price | Contact sales | Free; paid from $118.8 / mo |
| Free plan | No | Yes |
| Deployment | — | WordPress plugin and Shopify app |
| Compliance | ISO/IEC 27001:2022, SOC 2 Type 2, SOC 3 | — |
| Support | Email support (support@similarweb.com), Dedicated enterprise support, Sales chat | 24/7 email and chat support with a Premium subscription, Help center, Free support forums at wordpress.org, Yoast SEO Academy online courses |
| Founded | 2009 | 2010 |
| Headquarters | New York, NY, United States | Wijchen, Netherlands |
| Employees | 1,001–5,000 | 51–200 |
| Funding | IPO (NYSE) · $240M raised | — |
| Best for | Marketers, researchers, and SEO and PPC teams | Entrepreneurs, in-house marketing teams, content creators and niche publishers on WordPress, and ecommerce teams on WooCommerce or Shopify. |
Plans side by side
Yoast SEO
Yoast SEO (free plugin)$0
Yoast SEO Premium$118.8year
Yoast WooCommerce SEO$178.8year
Pros and cons
Themes from the AI answers that mention each brand
Similarweb
- competitive web traffic analysis and market intelligence
- cross-domain traffic sourcing and market share benchmarking
- competitor benchmarking and market research
- free trial and limited free version
- not suited to precise first-party conversion measurement
- ranked behind Google Analytics and Amplitude in one comparison
Yoast SEO
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Similarweb vs Yoast SEO”, https://slateindex.ai/compare/similarweb-vs-yoast-seo, data of Nov 2, 2026. Licence: CC BY 4.0.