SpyFu vs Yoast SEO

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

SpyFu is the stronger AI pick in SEO Tools: it has a visibility score of 2 versus 0.7 for Yoast SEO, and ranks ahead in 100% of the answers that name both.

Choose SpyFu if…

You want the brand AI engines rank higher (2 vs 0.7)
You want a lower entry price ($39 vs $118.8)
competitor keyword intelligence
PPC intelligence

Choose Yoast SEO if…

You want a free plan to start
You prefer a larger, established vendor (51–200 employees)

AI visibility side by side

Latest weekly run · Nov 2

Metric	SpyFu	Yoast SEO
Visibility score	2%	0.7%
Change vs last week	New	New
Rank in SEO Tools	#27	#37
Share of voice	1.1%	0.4%
Mentions this run	6	2
Positive in AI answers	33%	—

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

SpyFu 0pp · Yoast SEO 0pp over 0 weekly runs.

Engine by engine

SpyFu leads on 2 of 3 engines

ChatGPT

3.1%

AI Mode

1.1%

1.3%

Perplexity

1.9%

0.9%

SpyFuYoast SEO

Head to head in AI answers

1 engine answers name both brands

1SpyFu ranked higher

0Yoast SEO ranked higher

Prompt	Engine	SpyFu	Yoast SEO
Official website of the top SEO tool vendors	Perplexity	#10	#12

Features, pricing & fit

Dimension	SpyFu	Yoast SEO
Pricing model	Flat tiers	Flat tiers
Entry price	$39 / mo	Free; paid from $118.8 / mo
Free plan	No	Yes
Deployment	Runs on dedicated bare-metal servers from phoenixNAP	WordPress plugin and Shopify app
Support	Email, Live chat, Phone	24/7 email and chat support with a Premium subscription, Help center, Free support forums at wordpress.org, Yoast SEO Academy online courses
Founded	2005	2010
Headquarters	Scottsdale, Arizona, United States	Wijchen, Netherlands
Employees	11–50	51–200
Funding	Other Investors (latest listed round)	—
Best for	Marketers and agencies doing competitor SEO and Google Ads research	Entrepreneurs, in-house marketing teams, content creators and niche publishers on WordPress, and ecommerce teams on WooCommerce or Shopify.