Substack vs Userlist
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Userlist is the stronger AI pick in Email Marketing: it has a visibility score of 1.2 versus 0 for Substack.
Choose Substack if…
No clear advantage in the published data.
Choose Userlist if…
- You want the brand AI engines rank higher (1.2 vs 0)
- Recommended as a top choice on B2B SaaS shortlists
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Substack | Userlist |
|---|---|---|
| Visibility score | 0% | 1.2% |
| Change vs last week | New | New |
| Rank in Email Marketing | #55 | #32 |
| Share of voice | 0% | 0.4% |
| Mentions this run | 0 | 2 |
| Positive in AI answers | — | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Substack 0pp · Userlist 0pp over 0 weekly runs.
Engine by engine
Userlist leads on 3 of 3 engines
Head to head in AI answers
0 engine answers name both brands
Features, pricing & fit
| Dimension | Substack | Userlist |
|---|---|---|
| Pricing model | — | Usage-based |
| Entry price | — | Contact sales |
| Free plan | — | No · 14-day trial |
| Support | Help center, Resource center, Community and programs | Email support at support@userlist.com, Discovery demo and 60-minute roadmapping session for new accounts, Group training for the team on Professional, Dedicated account manager and monthly review calls on Enterprise |
| Founded | 2017 | 2017 |
| Headquarters | — | Atlanta, Georgia, United States |
| Employees | — | 1–10 |
| Funding | Series C · $200M raised | Pre-seed from 21 angel investors |
| Best for | Writers, journalists, podcasters, video creators and media companies that want to sell subscriptions directly to readers | Growing B2B SaaS companies that need to onboard, engage and nurture both customers and marketing leads, especially where accounts have several users. |
Plans side by side
Substack
Pricing not available.
Userlist
Pros and cons
Themes from the AI answers that mention each brand
Substack
Profile in progress.
Userlist
- Recommended as a top choice on B2B SaaS shortlists
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Substack vs Userlist”, https://slateindex.ai/compare/substack-vs-userlist, data of Nov 2, 2026. Licence: CC BY 4.0.