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SlateIndex
SubstackThe app for independent voices
vs
UserlistAdvanced Email Automation for Product Marketers
Comparison · Email Marketing · weekly run Nov 2

Substack vs Userlist

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Userlist is the stronger AI pick in Email Marketing: it has a visibility score of 1.2 versus 0 for Substack.

Choose Substack if…

No clear advantage in the published data.

Choose Userlist if…

  • You want the brand AI engines rank higher (1.2 vs 0)
  • Recommended as a top choice on B2B SaaS shortlists

AI visibility side by side

Latest weekly run · Nov 2

Metric Substack Userlist
Visibility score0%1.2%
Change vs last weekNewNew
Rank in Email Marketing#55#32
Share of voice0%0.4%
Mentions this run02
Positive in AI answers——

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

0%25%50%75%100%Nov 2Substack 0%

Substack 0pp · Userlist 0pp over 0 weekly runs.

Engine by engine

Userlist leads on 3 of 3 engines

ChatGPT
0%
1.7%
AI Mode
0%
0%
Perplexity
0%
2%
SubstackUserlist

Head to head in AI answers

0 engine answers name both brands

0Substack ranked higher
0Userlist ranked higher

Features, pricing & fit

DimensionSubstackUserlist
Pricing model—Usage-based
Entry price—Contact sales
Free plan—No · 14-day trial
SupportHelp center, Resource center, Community and programsEmail support at support@userlist.com, Discovery demo and 60-minute roadmapping session for new accounts, Group training for the team on Professional, Dedicated account manager and monthly review calls on Enterprise
Founded20172017
Headquarters—Atlanta, Georgia, United States
Employees—1–10
FundingSeries C · $200M raisedPre-seed from 21 angel investors
Best forWriters, journalists, podcasters, video creators and media companies that want to sell subscriptions directly to readersGrowing B2B SaaS companies that need to onboard, engage and nurture both customers and marketing leads, especially where accounts have several users.

Plans side by side

Substack

Pricing not available.

Userlist

BasicCustommonth, 10,000 users included; $10/month for each additional 1,000 users
ProfessionalCustommonth, 10,000 users included; $12/month for each additional 1,000 users
EnterpriseCustomcontact sales
Userlist pricing

Pros and cons

Themes from the AI answers that mention each brand

Substack

Profile in progress.

Userlist

  • Recommended as a top choice on B2B SaaS shortlists

    Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run

    Cite as: SlateIndex, “Substack vs Userlist”, https://slateindex.ai/compare/substack-vs-userlist, data of Nov 2, 2026. Licence: CC BY 4.0.