WorkatoThe Control & Execution Platform to govern AI, connect apps and data, and orchestrate workflows and agents

ZapierBuild and scale AI workflows and agents across 9,000+ apps

Comparison · AI Agents · weekly run Nov 3

Workato vs Zapier

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Zapier is the stronger AI pick in AI Agents: it has a visibility score of 13.5 versus 1.9 for Workato, and ranks ahead in 100% of the answers that name both.

Choose Workato if…

You need a self-hosted or on-premises option
You need SOC 2 or HIPAA or ISO 27001 or ISO/IEC 42001 coverage
You prefer a larger, established vendor (1,001–5,000 employees)
Flat tiers pricing suits your budget better than usage-based

Choose Zapier if…

You want the brand AI engines rank higher (13.5 vs 1.9)
You want a lower entry price ($19.99 vs $100)
You need more native integrations (9000+ vs 1200+)
AI answers describe it more positively (29% vs 17% positive)

AI visibility side by side

Latest weekly run · Nov 3

Metric	Workato	Zapier
Visibility score	1.9%	13.5%
Change vs last week	New	New
Rank in AI Agents	#44	#10
Share of voice	0.8%	2.6%
Mentions this run	6	18
Positive in AI answers	17%	29%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Workato 0pp · Zapier 0pp over 0 weekly runs.

Engine by engine

Zapier leads on 3 of 3 engines

ChatGPT

2.8%

13.5%

AI Mode

6.8%

Perplexity

2.8%

20%

WorkatoZapier

Head to head in AI answers

1 engine answers name both brands

0Workato ranked higher

1Zapier ranked higher

Prompt	Engine	Workato	Zapier
What should an AI agent platform integrate with?	ChatGPT	#16	#13

Features, pricing & fit

Dimension	Workato	Zapier
Pricing model	Flat tiers	Usage-based
Entry price	Free; paid from $100 / mo	Free; paid from $19.99 / mo
Free plan	Yes	Yes
Deployment	Cloud-hosted, with on-premises gateways for on-premises applications and databases, Virtual Private Workato as an add-on, and multi-region options on Enterprise	Multi-tenant cloud
Integrations	1200+	9000+
Compliance	SOC 2, HIPAA, GDPR, ISO 27001, ISO/IEC 42001	SOC 2 Type II, SOC 3, GDPR, CCPA
Support	Live chat, documentation and community resources on Free and Pro, Priority support and dedicated success options on Enterprise, 24/7 product support and SLAs on Enterprise	Email support, Live chat on Professional plans from the 2,000 task tier, Priority support on Team and Enterprise, Technical Account Manager on set thresholds or as an add-on
Founded	2013	2011
Headquarters	Palo Alto, California, United States	San Francisco, CA
Employees	1,001–5,000	501–1,000
Funding	Series D · $420M raised	Equity crowdfunding
Best for	Teams and enterprises that need to connect AI agents to business systems, from small teams starting on the Free and Pro plans to large organizations on Enterprise	Businesses from first-time founders to the Fortune 500 that want AI and automation across many apps.