Odoo CRM

#9 in CRM

by Odoo · odoo.com

Open-source CRM for leads, opportunities, pipeline stages, and sales workflows.

#9CRMSmall business
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Overview

Odoo CRM is built for teams that want more than a standalone contact manager. It brings leads, opportunities, communication, quotations, and reporting into one system, while also connecting naturally to the wider Odoo platform for sales, marketing, inventory, and other business functions. For buyers that care about keeping pipeline work simple, visible, and tied to execution, the product’s visual stages, automated follow-up, and AI-assisted lead prioritization make it a practical option.

This page positioning fits especially well for small and midsized businesses that want to grow without stitching together multiple tools. Odoo’s official materials emphasize one-click installation, a free entry point, and flexible deployment choices, including cloud and self-hosted options. At the same time, the CRM itself focuses on the daily motions sales teams rely on: capturing inbound leads, assigning work, moving opportunities through stages, and generating quotes quickly.

Because Odoo is part of a larger open-source suite, the buyer experience is less about a single isolated CRM and more about building a connected operating system for the company. That can be a major advantage for teams that expect to expand their stack over time, but it may also be more software than some buyers need if they are only looking for a lightweight point solution. Overall, Odoo CRM is best framed as a flexible, affordable CRM for growth-oriented teams that want room to scale.

  • Tracks leads, opportunities, activities, and quotations in one place.
  • Supports drag-and-drop pipeline management, automated lead creation, and lead scoring.
  • Connects CRM with email, live chat, VoIP, Sales, Email Marketing, Inventory, and other Odoo apps.
  • Offers a free plan and paid plans that include all apps, hosting, and support.
  • Appeals to buyers that want open-source flexibility and a unified business suite.

AI visibility

3/50 eligible runs
Where the score comes from: per-assistant visibility, the weekly trend, and the domains cited in tracked buyer answers.
Score by assistant
All assistants5.4
Claude8.9
Gemini0.0
ChatGPT0.0
Perplexity18.0
Google AI Mode0.0
Weekly trend
Jul 20Jul 20
Sources cited in AI answers
google.com×928salesforce.com×53youtube.com×53hubspot.com×39monday.com×29zoominfo.com×23apollo.io×21salesloft.com×19

Features

Capabilities are grouped by the work they help a team complete, so you can scan the product without decoding a flat feature list.

Lead capture and qualification

Odoo CRM is built to bring leads into the pipeline from multiple channels and help teams prioritize what to work on next. It emphasizes automation for lead creation, scoring, and assignment so sales teams can spend less time on manual data entry. The platform also supports enrichment and deduplication to keep records cleaner as volume grows.

3 capabilities
01
Inbound lead capture

Odoo CRM can automatically create leads from emails, VoIP calls, social media reactions, website visitors, event attendees, and support tickets. This helps teams consolidate demand into one pipeline without relying on manual entry.

02
Predictive lead scoring

The CRM computes the probability of success using criteria such as past performance, so reps can focus on the highest-value opportunities first. This is useful when teams need a more structured way to prioritize large lead volumes.

03
Lead enrichment and deduplication

Odoo can enrich contact information based on an email address or phone number and suggest leads to merge during conversion. That helps teams maintain cleaner records and reduce duplication as the database grows.

Pipeline and opportunity management

The product centers on a visual pipeline where opportunities are easy to move, review, and update. Odoo positions the interface around efficiency, with smart filters, drag-and-drop stage movement, and tools for planning next actions. Buyers that need clear visibility into deal status and follow-up work should find the workflow familiar and practical.

3 capabilities
01
Kanban pipeline view

Opportunities are shown as cards in a Kanban-style pipeline, with each stage giving an overview of expected revenue. Users can drag and drop deals between stages to keep the pipeline current.

02
Activity planning

The CRM helps users schedule calls, meetings, mailings, and quotations in a few clicks and automatically plans the next activity based on the sales script. This is designed to reduce missed follow-ups and keep sales motion moving.

03
Stage customization and visibility

Teams can define specific stages for each sales team and add stage descriptions to match their process. The opportunity record also shows a 360° view with site visits, emails, meetings, next actions, and prior orders.

Communication, quoting, and reporting

Odoo CRM includes built-in communication and reporting tools so sales teams can keep work inside the same system. Emails, live chat, SMS, and VoIP are part of the CRM experience, and quotations can be created quickly from the opportunity. Reporting tools then turn pipeline activity into forecast and performance analysis.

3 capabilities
01
Unified communication tools

Incoming emails are attached automatically to the pipeline, and teams can manage customer communication from a single place. The CRM also integrates with email, live chat, SMS, and VoIP to support ongoing conversations.

02
Quotations in a few clicks

Users can create professional-looking quotations quickly from the CRM interface and convert opportunities into quotes with minimal effort. This reduces the amount of back-and-forth required to move a deal forward.

03
Dashboards and analysis

Odoo provides predefined dashboards and an advanced reporting engine for opportunity analysis, cohort analysis, lead source analysis, and CRM dashboard views. These tools help teams monitor performance and understand which activities are producing results.

Who it is for

A practical fit map: the teams, organization sizes, and industries the available evidence points to.

Teams and use cases

  • Small businesses
  • Midsized companies
  • SMBs that want CRM as part of a broader business suite
  • Teams that prefer open-source software and flexible deployment options

Company profile

  • Micro Business (1-5 employees)
  • Small Business (6-50 employees)
  • Midsized company (51-250 employees)
  • Large company (250+ employees)
  • Small business

Industries

  • Retail
  • Food & Hospitality
  • Real Estate
  • Consulting
  • Manufacturing
  • Health & Fitness
  • Trades
  • Nonprofit Organization
Look elsewhere if
  • Companies that need heavily customized deployments may need the Custom plan or Odoo.sh.
  • Organizations looking for a stand-alone CRM without broader suite capabilities may find Odoo’s platform approach more expansive than necessary.

Buyer personas

Who evaluates the product, what each person is responsible for, and the events that typically start a buying cycle.

Sales leader

Owns pipeline performance, forecasting, and team activity management.

Buying triggers
  • Need to improve lead follow-up consistency
  • Need better visibility into forecast and pipeline stages
  • Want to reduce manual work in lead tracking and quoting

Revenue operations or sales operations manager

Maintains CRM data quality, routing rules, and reporting structure.

Buying triggers
  • Need to standardize lead assignment
  • Need cleaner customer records and fewer duplicates
  • Need reporting that ties sources and activities to outcomes

Founder or SMB owner

Evaluates affordability, simplicity, and whether the CRM can scale with the business.

Buying triggers
  • Replacing disconnected point tools
  • Looking for a lower-cost CRM option
  • Wanting CRM to connect with accounting, sales, and operations later

Behind the product

Verified company context behind the product, kept separate from product capabilities and pricing.

Odoo positions itself as an open-source business platform with CRM as one app in a larger suite. The company emphasizes affordability, integrated apps, and flexibility across cloud, self-hosted, and Odoo.sh deployment options.

Verified fact

Community edition is described as open source and 100% free.

Verified fact

The platform offers hundreds of apps and modules within a single ecosystem.

Verified fact

CRM can connect with Sales, Subscriptions, Email Marketing, Events, Inventory, and other apps.

Verified fact

Hosting options include Odoo Online, Odoo.sh, and on-premise deployment.

Data notes
  • The standard plan is hosted on Odoo Online and is intended for databases without custom modules.
  • Custom development, Studio usage, multiple companies, or API-heavy needs can move buyers to the Custom plan.
  • Implementation services are not included in the base subscription.

Pricing

Odoo CRM sits inside Odoo’s broader business suite, so the public pricing story is less about a standalone CRM license and more about how many apps, users, and hosting options you need. The most accessible entry point is the One App Free plan, which lets a team use one app with unlimited users. From there, Odoo’s public cloud pricing moves to a per-user model: Standard for organizations that want the full app set on Odoo Online, and Custom for teams that need Studio, multi-company support, external API access, or deployment flexibility such as Odoo.sh or on-premise. The result is a pricing page that emphasizes all-in-one value, predictable per-user billing, and a clear path from free CRM usage to a more configurable enterprise setup. Buyers should still account for excluded items like implementation services, custom-code maintenance, in-app credits, and Odoo.sh infrastructure if custom hosting is required.

Alternatives

Odoo competes with mainstream CRM platforms by combining CRM features with a broader software suite and simpler all-in pricing. The comparison materials emphasize that Odoo includes many CRM capabilities in its standard edition and is often positioned as more affordable for SMBs than Salesforce. Against more traditional CRM-only tools, Odoo’s broader platform scope is a major differentiator.

SalesforceHubSpot CRMZoho CRMMicrosoft Dynamics 365 SalesPipedrive

Comparison candidates

These candidates come from measured co-mentions or source-backed alternatives. A full comparison is published only after both products have supporting evidence.

HubSpot CRMMicrosoft Dynamics 365 SalesSalesforce

User sentiment

Odoo CRM’s review footprint in the supplied documents points most strongly to usability and breadth. The clearest user-facing snippet says people appreciate the ease of use of Odoo CRM, along with intuitive navigation, streamlined processes, and easy lead tracking. That combination suggests a product that is attractive to sales teams wanting a practical CRM experience rather than a heavy, complicated interface. The review evidence here is limited, though, so this page should be read as a summary of the strongest available signals rather than a full sentiment analysis.

The commercial and marketplace documents reinforce that Odoo CRM is usually evaluated as part of a wider platform. Odoo’s own pricing page shows CRM sitting alongside Sales, Accounting, Inventory, Website, HR, Project, and more, with both a free option and paid tiers. That matters for reviews because buyers may value the CRM itself, but they also buy into the larger ecosystem and the way the CRM connects with other apps. For teams comparing tools, the fit is strongest when they want one system to cover sales workflows and adjacent business processes.

Because the fetched review pages expose only short excerpts, there are not many deep negative or feature-by-feature critiques to surface. The strongest evidence supports a buyer who wants a broadly integrated CRM with simple navigation and easy lead tracking. Buyers who need highly detailed community sentiment, extensive complaint patterns, or a more narrowly scoped CRM should look for fuller review coverage before deciding.

AI answers

Examples of how assistants answer real buyer questions in this category.

View all CRM prompts

Claude

Which CRM integrates best with our ERP, support desk, and email tools?

I'd be happy to help you find a CRM with strong integration capabilities, but I need a bit more information to give you the most accurate recommendation. Could you let me know which specific tools you're currently using? - ERP system: (e.g., SAP, Oracle NetSuite, Microsoft Dynamics, Odoo, etc.) - Support desk: (e.g., Zendesk, Freshdesk, Jira Service Management, etc.) - Email tools: (e.g., Gmail/Google Workspace, Outlook/Microsoft 365, etc.) Different CRMs have varying levels of native integration with different platforms. For example: - Salesforce generally offers the broadest integration ecosystem with thousands of pre-built connectors through AppExchange - HubSpot excels with marketing and email integrations and has strong native connections to popular tools - Microsoft Dynamics 365 integrates seamlessly if you're in the Microsoft ecosystem (Outlook, Teams, etc.) - Zoho CRM works particularly well with other Zoho products and offers extensive third-party integrations - Pipedrive focuses on sales-specific integrations with good email and support desk connectivity Once you share your specific tech stack, I can search for the most current integration capabilities and give you a tailored recommendation based on which CRM will work best with your existing tools.

Perplexity

Which CRM integrates best with our ERP, support desk, and email tools?

The CRM that integrates best with your ERP, support desk, and email tools is Microsoft Dynamics 365 if you use Microsoft ERP (like Dynamics 365 Finance), and Salesforce if you use SAP, Oracle, or a non-Microsoft ERP. ### Top Recommendations by ERP Ecosystem | Your ERP System | Best CRM Choice | Why It Wins | |---|---|---| | Microsoft Dynamics 365 | Microsoft Dynamics 365 Sales | Native, real-time data sync across CRM and ERP; deep integration with Outlook (email) and Teams; strong support for Service Cloud features | | SAP S/4HANA | Salesforce or SAP Customer Experience | Salesforce offers robust native connectors for SAP; SAP CX provides real-time syncing specifically for SAP users | | Oracle ERP / NetSuite | Oracle CX or NetSuite CRM | Oracle CX has built-in integration with Oracle ERP; NetSuite CRM is designed for seamless sync with NetSuite ERP | | Odoo ERP | Odoo CRM | Native integration within a single connected suite for sales, inventory, and accounting | | QuickBooks / Multi-ERP | Zoho CRM | Affordable, versatile, and integrates with multiple ERPs including SAP and QuickBooks | ### Support Desk & Email Integration Strength All top CRMs integrate well with major support and email tools, but HubSpot and Salesforce lead in unified experiences: - HubSpot CRM: Best for teams wanting a single platform for CRM, Service Hub (support), and email automation. It offers ticketing, shared inbox, and seamless Gmail/Outlook integration with very high ease of use . - Salesforce: Best for enterprise-grade support with Service Cloud, deep automation, and omnichannel routing. Integrates with Zendesk, Outlook, and Gmail via native or API connectors . - Zoho CRM: Strong budget-friendly option with native Zoho Desk (support) and email tools, plus ERP flexibility . ### Final Recommendation - If you’re in the Microsoft ecosystem: Choose Microsoft Dynamics 365 for the tightest ERP-

Perplexity

What is the total cost to implement and maintain this CRM?

There is no single total cost because CRM pricing depends entirely on your team size, chosen platform, and customization needs; however, for a typical mid-market organization (25–50 users), the three-year total cost of ownership (TCO) generally ranges from $120,000 to $400,000+ . To get a precise figure for your situation, you must calculate costs across three categories: ### 1. Licensing (Subscription) This is typically only 25–40% of your total spend . * Small Business (

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