How much does a social media management tool cost per month?

As of November 2026, social media management tools typically cost between $15 and $300+ per month, depending on the number of social accounts, users, and features you need. For a small business or freelancer, a reasonable budget is $30–$100 per month. Agencies and larger marketing teams may spend $100–$500+ monthly. Popular social media management tools and pricing Here are some popular platforms and their starting prices: Platform Starting monthly price Best for ------------------------ Buffer…

1. Buffer
2. Later
3. Metricool
4. SocialBee
5. Planable
6. Agorapulse
7. Hootsuite
8. Sprout Social
9. Zapier

A social media management tool typically costs $5–$99 per month for starter plans, while advanced team plans commonly cost $99–$399 per month. Enterprise platforms usually require custom pricing. Typical examples: Budget tools: $5–$25/month, often priced per social channel or brand Small-business tools: $19–$49/month for scheduling, analytics, and several profiles Team tools: $79–$199 per user or seat/month Advanced platforms: $299–$399+ per user/month

1. Buffer — Free plans: Available from tools such as Buffer, Metricool, and Agorapulse, usually with limits on channels, posts, or users.
2. Metricool — Free plans: Available from tools such as Buffer, Metricool, and Agorapulse, usually with limits on channels, posts, or users.
3. Agorapulse — Free plans: Available from tools such as Buffer, Metricool, and Agorapulse, usually with limits on channels, posts, or users.

The monthly cost of a social media management tool varies widely depending on the size of your team, the number of social channels you need, and the complexity of features (like AI assistance, social listening, or deep analytics).[](https://google.com/goto?url=CAEScQHrOzAVc4AiVnT1kKc98MZtvJvxMAJ7oKV-…

1. Buffer — Example: Buffer Free Plan.[](https://google.com/goto?url=CAESVwHrOzAVXelYmUFHolOml6Kd8Gh811MAIGKefUq4T9jjDzgPmHAevse01410L-2QCNk-…
2. Sprout Social — What you get: Often priced per channel (e.g., Buffer's Essentials at ~$5/channel/month) or lower-tier flat user seats (e.g., Sprout Social's Essentials at ~$79/seat/month), offering unlimited scheduled posts, basic AI…
3. Hootsuite — Examples: Hootsuite (Professional tiers) or Sprout Social Standard ($199/seat/month) and Professional ($299/seat/month).[](https://google.com/goto?url=CAESXAHrOzAVzH2tEKx1osCmbyPNAteZapB9Lk1jp0MOvk-…