Adobe Analytics
NewNew to the index — the Adobe Analytics profile is being built from its website.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Adobe Analytics ranks #6 of 45 in Web Analytics with an AI visibility score of 28 (SlateIndex, Nov 2, 2026).
- Adobe Analytics is most visible on Google AI Mode (34.6) and least on Perplexity (17).
- AI engines name Adobe Analytics in 21 of the 59 Web Analytics buyer prompts SlateIndex tracks.
- google.com is the source AI engines cite most in answers about Adobe Analytics, with 15 citations.
About
Company details for Adobe Analytics
Adobe Analytics is Adobe's flagship digital analytics product within Adobe Experience Cloud. It traces to Adobe's 2009 acquisition of Omniture, whose SiteCatalyst platform became Adobe Analytics. Its optional Product Analytics module covers usage analysis, friction analysis and feature-usage tracking, with real-time event ingestion from websites, mobile apps and non-digital channels. It ranks #6 of 45 in Web Analytics on SlateIndex and has a visibility score of 28 in the latest weekly run.
- Website
- business.adobe.com
- Categories
- Web Analytics, Product Analytics
- Company type
- Division of Adobe
- Compliance
- SOC 2 Type 2
Read from gartner.com, business.adobe.com, adobe.com, saleshive.com, experienceleague.adobe.com, featuredcustomers.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 2 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Adobe Analytics gained 0 points over 1 weekly run in Web Analytics. Google Analytics leads the category at 68.6%.
AI mentions & citations
Recent answers that name Adobe Analytics
Best web analytics tool for enterprise
If I had to recommend one enterprise web analytics platform overall, I'd shortlist Adobe Analytics, Google Analytics 360, and Matomo first.
Is Adobe Analytics a good web analytics tool?
Adobe Analytics is an excellent web analytics tool, particularly for large businesses, enterprise organizations, and companies with complex digital marketing operations.
How do I choose a web analytics tool for a mid-market team?
Choosing a web analytics tool for a mid-market team requires balancing the advanced capabilities of enterprise platforms (like Adobe Analytics) with the simplicity and budget of basic tools (like free Google Analytics) .
Best web analytics tool for enterprise
Adobe Analytics (Best for multi-channel attribution & deep enterprise scale ): The gold standard for large enterprises.
Is Adobe Analytics a good web analytics tool?
Adobe Analytics is widely considered one of the most powerful, enterprise-grade web analytics platforms on the market, but whether it is a "good" tool depends entirely on your organization’s size, budget, and technical…
Best web analytics tool for enterprise
Adobe Analytics is the best overall choice for a large enterprise that needs governed, cross-channel measurement, advanced segmentation, attribution, and integration with a broader marketing stack.
Is Adobe Analytics a good web analytics tool?
Yes—Adobe Analytics is a strong web analytics tool, especially for large organizations with complex websites, apps, marketing programs, and customer journeys.
What is a web analytics tool and when does a company need one?
Products & features
What Adobe Analytics sells
Adobe Analytics
Flagship digital analytics product within Adobe Experience Cloud, with Analysis Workspace as its main interface for dashboards, ad hoc reports and cross-channel comparisons.
Product Analytics
Optional module for usage analysis, friction analysis and feature-usage tracking, with real-time event ingestion and A/B/n experiment analysis.
Customer Journey Analytics
Optional module alongside Product Analytics and Content Analytics, built on Adobe Experience Platform.
Content Analytics
Optional module alongside Product Analytics and Customer Journey Analytics, built on Adobe Experience Platform.
Strengths engines cite
- enterprise-grade multi-channel attribution
- advanced segmentation and deep attribution modeling
- strong for complex websites and customer journeys
- solid enterprise satisfaction for multi-channel data collection
- seen as a gold standard for large enterprises
Target market & buyers
Notable customers include The Home Depot, OTTO, Delta Airlines, Dick's Sporting Goods, Boots, Eurobet, RCS MediaGroup.
| Industry | Primary use case |
|---|---|
| Home improvement retail | In-store pickup experiences, using Adobe Analytics with Adobe Target |
Funding & recent developments
Funding
| Latest known round | Total raised |
|---|---|
| — | — |
Recent developments
- Oct 2026ProductAdobe Brand Visibility integration and Analytics MCP read-only access
An October 2026 release adds an Adobe Brand Visibility integration and read-only access for the Analytics MCP server.
- Jun 2026ProductLegacy Report Builder add-in retired
The legacy Report Builder add-in was retired, and the new Report Builder serves both Adobe Analytics and Customer Journey Analytics customers.
Competitive landscape
How Adobe Analytics compares with its top three alternatives
Adobe Analytics most often appears alongside Google Analytics, Amplitude, Mixpanel in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Adobe Analytics | 28% | 7.1% | New | Pricing not available |
| Google Analytics | 68.6% | 12.9% | New | Pricing not available |
| Amplitude | 79.4% | 16.4% | up+2.7% | Free plan |
| Mixpanel | 77% | 16% | up+2.4% | Free plan |
| Matomo | 38.1% | 9.5% | New | Pricing not available |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 29% · Neutral 47% · Mixed 24% of 42 engine answers that mention Adobe Analytics
Praised for
- enterprise-grade multi-channel attribution
- advanced segmentation and deep attribution modeling
- strong for complex websites and customer journeys
- solid enterprise satisfaction for multi-channel data collection
- seen as a gold standard for large enterprises
Criticised for
- steep learning curve
- high price point
- long implementation time
- requires substantial implementation resources
Cite as: SlateIndex, “Adobe Analytics AI visibility profile”, https://slateindex.ai/brand/adobe-analytics, data of Nov 2, 2026. Licence: CC BY 4.0.