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Gumroad

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Earn your first dollar online with Gumroad

E-Commerce PlatformsSan Francisco, CA11–50 employeesFounded 2012

#38 of 43 in E-Commerce Platforms0% positive in AI answers

Track this brand Visit websiteCompare alternatives
Visibility score
0.3%
New vs last week
Weekly run · Nov 3

Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run

  • Gumroad ranks #38 of 43 in E-Commerce Platforms with an AI visibility score of 0.3 (SlateIndex, Nov 3, 2026).
  • Gumroad is most visible on Perplexity (0.9) and least on Google AI Mode (0).
  • AI engines name Gumroad in 1 of the 30 E-Commerce Platforms buyer prompts SlateIndex tracks.
  • forbes.com is the source AI engines cite most in answers about Gumroad, with 2 citations.

About

Company details for Gumroad

Gumroad is a platform where creators sell digital products, courses, memberships and subscriptions directly to customers through a Gumroad storefront or their own site. Direct sales cost 10% plus $0.50 per sale with no monthly fee, while sales from its Discover marketplace cost 30%. Since January 1, 2025, Gumroad acts as merchant of record and handles sales tax collection and remittance worldwide. It ranks #38 of 43 in E-Commerce Platforms on SlateIndex and has a visibility score of 0.3 in the latest weekly run.

Founded in 2012 and headquartered in San Francisco, CA, the company employs 11–50 people. Its differentiator: no monthly fee, and Gumroad handles sales tax worldwide as merchant of record at no extra cost.

Company size
11–50 employees
Headquarters
San Francisco, CA
Founded
2012
Company type
Private, venture-backed
Funding
Convertible note
Pricing
Contact sales · usage-based
Free trial
—
X · x.com/gumroadInstagram · instagram.com/gumroad/Facebook · facebook.com/gumroadYouTube · youtube.com/channel/UC6o7H5wr2Cf4ibntYEs4McgGitHub · github.com/antiwork/gumroad

Read from linkedin.com, gumroad.com, g2.com, x.com, en.wikipedia.org, releasebot.io · refreshed Nov 3, 2026.

AI visibility

Latest weekly run · Nov 3 · next run Nov 9

Visibility score
0.3%
across E-Commerce Platforms answers, weighted by position
ChatGPT0%
AI Mode0%
Perplexity0.9%
Change
New
vs last week’s run
Category rank
#38 of 43
in E-Commerce Platforms
Mentions
1
in this week’s run
Share of voice
0.2%
of AI mentions in E-Commerce Platforms

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now0.3%
30-day change—
High · low0.3% · 0.3%
Rank#38
0%25%50%75%100%Nov 3Gumroad 0%

Changes appear after the second weekly run in E-Commerce Platforms. Shopify leads the category at 78.7%.

Media

Website and product screenshots for Gumroad

All media
Home page
Pricing page

AI mentions & citations

Recent answers that name Gumroad

All prompts

Alternatives to the most popular e-commerce platform

Best for digital products: Gumroad.

Perplexity · run of Nov 3

Products & features

What Gumroad sells

Gumroad

Storefront and checkout for selling digital downloads, courses and memberships, on a Gumroad profile or the seller's own site.

Discover

Marketplace where shoppers find and buy creators' products, with a 30% fee on sales it brings in.

Strengths engines cite

  • Well suited to selling digital products

Target market & buyers

Individual creators and small businesses selling digital products, courses, memberships and SaaS subscriptions

Notable customers include Trends.VC.

IndustryPrimary use case
Digital art and designSelling Procreate brushes, 3D models, templates and other digital assets
Education and trainingSelling video lessons, tutorials, courses and workout programs
Publishing and writingSelling ebooks, blog posts and informational products
Software and SaaSSelling SaaS subscriptions and memberships

Funding & recent developments

Funding

RoundYearAmount
Seed2012$1M
Series A2012$7M
Series C2021$6M
Equity crowdfunding2021$5M
Convertible note2024$2M
Latest known roundTotal raised
Convertible note—

Recent developments

  1. Jun 2026SecurityPasskey sign-in and local currency prices for shoppers

    Gumroad added passkey sign-in, and shoppers now see prices in their local currency.

  2. Mar 2026ProductMinimum payout for unverified accounts raised

    The minimum payout for unverified accounts was raised from $10 to $100.

  3. Mar 2026CompanyErshad Kunnakkadan confirmed as CEO

    A company update confirmed Ershad as CEO and Sahil Lavingia as chairman, after Lavingia stepped down as CEO following 14 years.

  4. Feb 2026ProductChurn analytics for memberships

    Gumroad added churn analytics for membership products.

  5. Jan 2026ProductGumroad announced it is open source

    Gumroad announced that it is open source.

Competitive landscape

How Gumroad compares with its top three alternatives

All alternatives

Gumroad most often appears alongside Shopify, WooCommerce, BigCommerce in AI answers.

vsGumroad vs Shopify0.3% vs 78.7% visibility · Shopify leadsFull comparison vsGumroad vs WooCommerce0.3% vs 48.6% visibility · WooCommerce leadsFull comparison vsGumroad vs BigCommerce0.3% vs 47.5% visibility · BigCommerce leadsFull comparison
BrandVisibilityShare of voicevs last weekStarting price
Gumroad0.3%0.2%NewContact sales
Shopify78.7%15.6%New$29 / mo
WooCommerce48.6%11.7%NewPricing not available
BigCommerce47.5%11.8%New$39 / mo
Wix27.7%8%NewFree plan

What AI answers say

Sentiment and themes from the answers that mention this brand

Reviews

Positive 0% · Neutral 0% · Mixed 100% of 1 engine answers that mention Gumroad

Praised for

  • Well suited to selling digital products

Criticised for

    Pricing

    Usage-based pricing

    Full pricing
    Direct salesCustomper transaction
    Discover marketplace salesCustomper transaction

    Cite as: SlateIndex, “Gumroad AI visibility profile”, https://slateindex.ai/brand/gumroad, data of Nov 3, 2026. Licence: CC BY 4.0.