Gumroad pricing 2026: plans and costs
Quick pricing summary
- Direct sales: Custom (per transaction)
- Discover marketplace sales: Custom (per transaction)
- Worth noting: Gumroad charges transaction fees only, with no monthly charge. Direct sales are 10% + $0.50 per sale; Discover marketplace sales are 30%.
Plans
Direct sales
Custom per transaction
- 10% + $0.50 per sale on sales through your profile or direct links
- No monthly fee
- Merchant of Record handles sales tax worldwide at no extra cost
Discover marketplace sales
Custom per transaction
- 30% per sale when new customers find and buy from you through Discover
- No monthly fee
- Merchant of Record handles sales tax worldwide at no extra cost
What you get on each plan
| Feature | Direct sales | Discover marketplace sales |
|---|---|---|
| Monthly fee | — | — |
| Sales tax handled as Merchant of Record | ✓ | ✓ |
Gumroad pricing vs alternatives
| Brand | Entry price | Free plan | Model | Best for | |
|---|---|---|---|---|---|
| Gumroad | Contact sales | No | Usage-based | — | |
| Shopify | $29 / mo | No · 3-day trial | Flat tiers | Merchants selling online, in person, and in AI chats, from solo entrepreneurs and small teams to global and complex businesses | Compare → |
| WooCommerce | — | — | — | Merchants and developers who want full control over their store, checkout and costs on WordPress. | Compare → |
| BigCommerce | $39 / mo | No · 15-day trial | Flat tiers | Businesses scaling operations across channels, markets, or catalogs, including brands selling both B2C and B2B | Compare → |
| Wix | Free; paid from $17.77 / mo | Yes | Flat tiers | Independent businesses and brands building their own websites, with agencies and enterprises served by Wix Studio and Enterprise plans. | Compare → |
List prices as published on gumroad.com/pricing. Totals are worked examples, not quotes.