PostHog
Your product's context layer.
#3 of 30 in Product Analytics500,000 customers (per posthog.com)57% positive in AI answers
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
- PostHog ranks #3 of 30 in Product Analytics with an AI visibility score of 56.6 (SlateIndex, Nov 3, 2026).
- PostHog's visibility rose 1.2 points since the previous weekly run.
- PostHog is most visible on ChatGPT (68) and least on Google AI Mode (45.7).
- AI engines name PostHog in 46 of the 60 Product Analytics buyer prompts SlateIndex tracks.
- amplitude.com is the source AI engines cite most in answers about PostHog, with 58 citations.
About
Company details for PostHog
PostHog is a platform of product analytics, session replay, error tracking, feature flags, experiments, surveys, logs and a built-in data warehouse for teams that build products. It stores product events and third-party data such as Stripe and HubSpot, and users query it in the web app, through SQL, or from AI coding editors via an MCP connection. Pricing is per product and usage-based, with a free monthly allowance on each product. It ranks #3 of 30 in Product Analytics on SlateIndex and has a visibility score of 56.6 in the latest weekly run.
Founded in 2020 and headquartered in San Francisco, CA, United States, the company employs 201–500 people. Its differentiator: many product tools in one platform, each with a free monthly tier and usage-based pricing.
- Website
- posthog.com
- Categories
- Product Analytics, Web Analytics
- Company size
- 201–500 employees
- Headquarters
- San Francisco, CA, United States
- Founded
- 2020
- Company type
- Private, venture-backed
- Funding
- Series E
- Customers
- 500,000 · per posthog.com
- Pricing
- Contact sales · usage-based
- Free trial
- Free plan available
- Deployment
- PostHog Cloud in US or EU regions, or self-hosted
- Platforms
- Web, Android (Kotlin), iOS (Swift), Flutter, React Native, Kotlin Multiplatform, Node.js, Python, Ruby, Go, Java
- Integrations
- 926+ native
- Compliance
- SOC 2 Type 2, GDPR, HIPAA
- Support
- Community support on the free plan, Email support on pay-as-you-go, Slack support for plans over $2k/mo, Paid onboarding call
Read from linkedin.com, posthog.com, g2.com, twitter.com, cbinsights.com, seedtable.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 3 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
PostHog gained 1.2 points over 1 weekly run in Product Analytics. Amplitude leads the category at 79.4%.
Media
Website and product screenshots for PostHog
AI mentions & citations
Recent answers that name PostHog
Best product analytics tool for startups
My top recommendation is PostHog for most early-stage startups.
Most affordable product analytics tool that is still reliable
If you're looking for the most affordable product analytics tool that is still reliable enough for a serious SaaS or tech business, my recommendation is PostHog.
How much does a product analytics tool cost per month?
PostHog: Good for startups looking for analytics, session replay, and feature flags.
Is there a free product analytics tool for small teams?
My top recommendation is PostHog, but there are a few worth comparing.
Which product analytics tool has transparent pricing?
PostHog is one of the strongest choices if transparent pricing is your priority.
Where can I sign up for a product analytics tool?
Sign up for PostHog
Who makes the most used product analytics tool?
PostHog, made by PostHog, Inc., appears to be the most widely adopted dedicated product analytics platform based on recent 2026 adoption estimates.
Best product analytics tool for startups
PostHog (Best All-in-One for Engineering-Led Startups)
Products & features
What PostHog sells
Product Analytics
Autocapture, funnels, retention, user paths and SQL queries on product usage.
Session Replay
Recorded user sessions used to find UX issues and explain behavior in analytics.
Error Tracking
Exceptions and stack traces grouped into issues with full context.
Feature Flags
Roll out features to specific users or groups.
Experiments
A/B tests measured on product and revenue data.
Surveys
Collect user feedback inside the product.
Warehouse
Built-in data warehouse with SQL editor, BI and data visualization.
Data Pipelines
Sync data in from tools and databases, transform events, and send them to other systems.
Workflows
Trigger emails, Slack messages and webhooks from the same events.
Logs
Search and analyze logs alongside product data.
AI Observability
Monitor and evaluate AI features in your product.
PostHog AI
Chat assistant that answers questions about your product data and builds insights.
Strengths engines cite
- Open-source, developer-first platform
- All-in-one bundle of analytics, session replay, feature flags and A/B testing
- Transparent, public pay-as-you-go pricing
- Generous free tier for small teams
- Strong adoption and best value for startups
Target market & buyers
Product engineers, product managers, growth engineers and founders, from side projects to public companies.
Notable customers include Y Combinator, Stripe.
| Industry | Primary use case |
|---|---|
| SaaS | Product analytics, feature flags and experiments to measure and ship product changes |
| Education | Usage analytics and experiments for Y Combinator's Startup School and Co-Founder Matching |
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Seed | 2020 | — |
| Series A | 2020 | — |
| Series B | 2021 | $15M |
| Series D | 2025 | $70M |
| Series E | 2025 | $75M |
| Latest known round | Total raised |
|---|---|
| Series E | — |
Recent developments
- Oct 2026ProductMarketing Analytics beta launched
Marketing Analytics beta with multi-platform ad tracking launched.
- Oct 2026ProductSelf-driving mode launched
A self-driving mode turns errors into reviewable fixes.
- Oct 2026ProductAd-platform warehouse sources added
Meta Ads and LinkedIn Ads warehouse sources were added through changelog entries.
- Sep 2025FundingSeries E of $75M
Series E of $75M at a $1.4B post-money valuation, led by Peak XV Partners.
- Jun 2025FundingSeries D of $70M led by Stripe
Series D of $70M led by Stripe at a $920M valuation.
Competitive landscape
How PostHog compares with its top three alternatives
PostHog most often appears alongside Amplitude, Mixpanel, Heap in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| PostHog | 56.6% | 14.1% | up+1.2% | Free plan |
| Amplitude | 79.4% | 16.4% | up+2.7% | Free plan |
| Mixpanel | 77% | 16% | up+2.4% | Free plan |
| Heap | 36.1% | 11.1% | up+9.1% | Free plan |
| Google Analytics | 68.6% | 12.9% | New | Pricing not available |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 57% · Neutral 32% · Mixed 11% of 164 engine answers that mention PostHog
Praised for
- Open-source, developer-first platform
- All-in-one bundle of analytics, session replay, feature flags and A/B testing
- Transparent, public pay-as-you-go pricing
- Generous free tier for small teams
- Strong adoption and best value for startups
Criticised for
- Pricing often requires sales-assisted quotes
Pricing
Usage-based pricing with a free plan
Cite as: SlateIndex, “PostHog AI visibility profile”, https://slateindex.ai/brand/posthog, data of Nov 3, 2026. Licence: CC BY 4.0.