Meltwater

New

Intelligence you can act on

Social Media ManagementSan Francisco, California, United States1,001–5,000 employeesFounded 2001

#35 of 51 in Social Media Management27,000 customers (per meltwater.com)100% positive in AI answers

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Visibility score

0.6%

New vs last week

Weekly run · Nov 2

Data collected Nov 2, 2026·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run Nov 9, 2026

Meltwater ranks #35 of 51 in Social Media Management with an AI visibility score of 0.6 (SlateIndex, Nov 2, 2026).
Meltwater is most visible on Google AI Mode (1.7) and least on Perplexity (0).
AI engines name Meltwater in 1 of the 30 Social Media Management buyer prompts SlateIndex tracks.
google.com is the source AI engines cite most in answers about Meltwater, with 1 citations.

About

Company details for Meltwater

Meltwater is a media intelligence platform that monitors news, print, broadcast, podcasts and social channels for brand mentions, and measures sentiment, reach and share of voice. Its modules add social listening, AI visibility tracking that shows how AI assistants describe a brand, media relations and influencer marketing. Teams use its dashboards, alerts and reports to track PR and campaign impact. It ranks #35 of 51 in Social Media Management on SlateIndex and has a visibility score of 0.6 in the latest weekly run.

Founded in 2001 and headquartered in San Francisco, California, United States, the company employs 1,001–5,000 people. Its differentiator: brings media, social and AI-visibility signals into one platform, covering 240+ languages.

Website: meltwater.com
Categories: Social Media Management
Company size: 1,001–5,000 employees
Headquarters: San Francisco, California, United States
Founded: 2001
Company type: Private, private equity-owned
Funding: Private equity investment (Verdane)
Customers: 27,000 · per meltwater.com/en/our-story
Pricing: Contact sales · flat tiers
Free trial: —
Languages: 240 supported
Compliance: SOC 2 Type II, ISO 27001, ISO 27701, ISO 42001, UK Cyber Essentials
Support: 24/7 multi-channel support, Website and in-product live chat, Email, Help Center, Meltwater Academy, mCommunity

LinkedIn · linkedin.com/company/meltwater/X · twitter.com/Meltwater Facebook · facebook.com/MeltwaterGroup/Instagram · instagram.com/meltwater/YouTube · youtube.com/channel/UCC-rNxsy1nNOT3pSabeTprg

Read from linkedin.com, meltwater.com, g2.com, aifoxx.com, cbinsights.com, bouncewatch.com · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 2 · next run Nov 9

Visibility score

0.6%

across Social Media Management answers, weighted by position

ChatGPT0%

AI Mode1.7%

Perplexity0%

Change

New

vs last week’s run

Category rank

#35 of 51

in Social Media Management

Mentions

in this week’s run

Share of voice

0.2%

of AI mentions in Social Media Management

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now0.6%

30-day change—

High · low0.6% · 0.6%

Rank#35

Changes appear after the second weekly run in Social Media Management. Buffer leads the category at 57.6%.

Media

Website and product screenshots for Meltwater

All media

Home page

Pricing page

AI mentions & citations

Recent answers that name Meltwater

All prompts

Top social media management tool options for B2B SaaS companies

Meltwater / Brandwatch — Best for advanced social listening & brand intelligence

Google AI Mode · run of Nov 2

Products & features

What Meltwater sells

Media Monitoring

Tracks mentions across news, social, print, broadcast and podcasts worldwide, with AI analysis and alerts.

Social Listening

Monitors social conversations and sentiment shifts across channels to show how a brand is perceived.

AI Visibility Tracking

Shows how AI platforms such as ChatGPT and Gemini portray an organization and which sources they cite.

Media Relations

Helps PR teams find journalists, personalize outreach and prove the impact of coverage.

Influencer Marketing

Identifies creators and manages influencer partnerships and campaign measurement.

Mira

Meltwater's AI assistant that answers questions in plain language and summarizes what changed.

Meltwater MCP

Lets AI assistants act inside the Meltwater platform.

Strengths engines cite

advanced social listening
brand intelligence

Target market & buyers

Enterprise and mid-sized PR, communications and marketing teams, and agencies

Notable customers include Radisson Hotel Group, NASCAR, Haleon, Canon, Neuro, Western Union.

Industry	Primary use case
Hospitality	Measuring PR and influencer marketing ROI across more than 40 hotel teams
Consumer health	Analyzing consumer conversations to guide social engagement strategy
Sports	Reporting on advertising value and campaign performance for senior leadership
Consumer electronics	Showing reach, impressions and audience performance of branded campaigns

Funding & recent developments

Funding

Round	Year	Amount
Private equity (Altor Equity Partners)	2012	—
Private equity (Vista Equity Partners)	2019	$175M
Take-private transaction	2023	—
Private equity investment (Verdane)	2023	$65M

Latest known round	Total raised
Private equity investment (Verdane)	—

Recent developments

Oct 2026Product2026 Year-End Product Release, including Meltwater MCP for AI assistants
Meltwater released its year-end product update, adding MCP support for AI assistants.
Oct 2026CompanyNamed a Leader in the 2026 Gartner Magic Quadrant for PR and Media Monitoring Tools
Gartner named Meltwater a Leader among 11 vendors in its 2026 PR and Media Monitoring Tools Magic Quadrant.
Oct 2026CompanyBrand campaign starring Kim Cattrall
Meltwater launched a brand campaign featuring actor Kim Cattrall, promoting its intelligence platform.
Jul 2026ProductExpanded access to Meltwater MCP tools
Meltwater expanded access to MCP tools that let AI assistants act inside the platform.
May 2026Product2026 Mid-Year Product Release
Meltwater released its mid-year product update, including Mira usage figures and Trends Center coverage.

Competitive landscape

How Meltwater compares with its top three alternatives

All alternatives

Meltwater most often appears alongside HubSpot, Buffer, Sprout Social in AI answers.

vsMeltwater vs HubSpot0.6% vs 73.1% visibility · HubSpot leadsFull comparison vsMeltwater vs Buffer0.6% vs 57.6% visibility · Buffer leadsFull comparison vsMeltwater vs Sprout Social0.6% vs 53.5% visibility · Sprout Social leadsFull comparison

Brand	Visibility	Share of voice	vs last week	Starting price
Meltwater	0.6%	0.2%	New	Contact sales
HubSpot	73.1%	13.1%	New	Free plan
Buffer	57.6%	11.4%	New	Free plan
Sprout Social	53.5%	11.3%	New	$79 / seat / mo
Canva	11.9%	2.3%	New	Pricing not available