Act-OnMarketing automation for your entire customer lifecycle

GetResponseLifecycle automation that helps businesses turn customers into repeat revenue.

Comparison · Marketing Automation · weekly run Nov 2

Act-On vs GetResponse

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

GetResponse is the stronger AI pick in Marketing Automation: it has a visibility score of 6.2 versus 1 for Act-On, and ranks ahead in 100% of the answers that name both.

Choose Act-On if…

Usage-based pricing suits your budget better than flat tiers
Favored for mid-market demand generation
Lower total cost of ownership
Fast deployment

Choose GetResponse if…

You want the brand AI engines rank higher (6.2 vs 1)
You want a free plan to start
You need PCI DSS or GDPR coverage
Flat tiers pricing suits your budget better than usage-based

AI visibility side by side

Latest weekly run · Nov 2

Metric	Act-On	GetResponse
Visibility score	1%	6.2%
Change vs last week	New	New
Rank in Marketing Automation	#31	#16
Share of voice	0.5%	2.2%
Mentions this run	3	12
Positive in AI answers	33%	33%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Act-On 0pp · GetResponse 0pp over 0 weekly runs.

Engine by engine

GetResponse leads on 3 of 3 engines

ChatGPT

1.9%

3.9%

AI Mode

1.1%

5.2%

Perplexity

9.4%

Act-OnGetResponse

Head to head in AI answers

1 engine answers name both brands

0Act-On ranked higher

1GetResponse ranked higher

Prompt	Engine	Act-On	GetResponse
Official website of the top marketing automation platform vendors	ChatGPT	#14	#11

Features, pricing & fit

Dimension	Act-On	GetResponse
Pricing model	Usage-based	Flat tiers
Entry price	$900 / mo	Free; paid from $19 / mo
Free plan	No	Yes
Integrations	—	150+
Compliance	—	PCI DSS, GDPR
Support	Standard support package with email-based support, Premium support package, recommended for Enterprise	24/7 chatbot in all languages, Live chat in English and Polish, Email support in English, Polish, German, Spanish, Portuguese, French and Italian, Dedicated Customer Experience Manager on Enterprise plan
Founded	2008	1998
Headquarters	Portland, Oregon, United States	Gdańsk, Poland
Employees	201–500	201–500
Funding	Round of $4M, about six months before the 2011 Series C · $82M raised	Bootstrapped
Best for	Midsize and enterprise marketing teams focused on growing revenue through lifecycle marketing, including distributed organizations such as franchises and branch offices.	Entrepreneurs, ecommerce stores and global brands that want email, automation and landing pages in one platform.