Act-On vs Zoho

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Zoho is the stronger AI pick in Marketing Automation: it has a visibility score of 6.1 versus 1 for Act-On, and ranks ahead in 67% of the answers that name both.

Choose Act-On if…

Favored for mid-market demand generation
Lower total cost of ownership
Fast deployment

Choose Zoho if…

You want the brand AI engines rank higher (6.1 vs 1)
AI answers describe it more positively (50% vs 33% positive)
You need ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27018 or SOC 2 Type II coverage
You prefer a larger, established vendor (5,000+ employees)

AI visibility side by side

Latest weekly run · Nov 2

Metric	Act-On	Zoho
Visibility score	1%	6.1%
Change vs last week	New	New
Rank in Marketing Automation	#31	#17
Share of voice	0.5%	2.1%
Mentions this run	3	12
Positive in AI answers	33%	50%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Act-On 0pp · Zoho 0pp over 0 weekly runs.

Engine by engine

Zoho leads on 3 of 3 engines

ChatGPT

1.9%

12.6%

AI Mode

1.1%

1.9%

Perplexity

3.9%

Act-OnZoho

Head to head in AI answers

3 engine answers name both brands

1Act-On ranked higher

2Zoho ranked higher

Prompt	Engine	Act-On	Zoho
Which marketing automation vendors do analysts recommend?	ChatGPT	#12	#11
Which marketing automation vendors do analysts recommend?	AI Mode	#7	#8
Official website of the top marketing automation platform vendors	ChatGPT	#14	#13

Features, pricing & fit

Dimension	Act-On	Zoho
Pricing model	Usage-based	—
Entry price	$900 / mo	—
Free plan	No	—
Deployment	—	Cloud (SaaS)
Compliance	—	ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, SOC 2 Type II
Support	Standard support package with email-based support, Premium support package, recommended for Enterprise	—
Founded	2008	1996
Headquarters	Portland, Oregon, United States	Chennai, Tamil Nadu, India
Employees	201–500	5,000+
Funding	Round of $4M, about six months before the 2011 Series C · $82M raised	Bootstrapped
Best for	Midsize and enterprise marketing teams focused on growing revenue through lifecycle marketing, including distributed organizations such as franchises and branch offices.	Businesses of all sizes, from startups to enterprises, wanting one suite for sales, support, finance and HR