Act-On vs HubSpot

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

HubSpot is the stronger AI pick in Marketing Automation: it has a visibility score of 73.1 versus 1 for Act-On, and ranks ahead in 100% of the answers that name both.

Choose Act-On if…

Usage-based pricing suits your budget better than per seat
Favored for mid-market demand generation
Lower total cost of ownership
Fast deployment

Choose HubSpot if…

You want the brand AI engines rank higher (73.1 vs 1)
You want a free plan to start
AI answers describe it more positively (35% vs 33% positive)
You need SOC 2 Type II or SOC 3 coverage

AI visibility side by side

Latest weekly run · Nov 2

Metric	Act-On	HubSpot
Visibility score	1%	73.1%
Change vs last week	New	New
Rank in Marketing Automation	#31	#1
Share of voice	0.5%	13.1%
Mentions this run	3	72
Positive in AI answers	33%	35%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Act-On 0pp · HubSpot 0pp over 0 weekly runs.

Engine by engine

HubSpot leads on 3 of 3 engines

ChatGPT

1.9%

74.4%

AI Mode

1.1%

77.2%

Perplexity

67.6%

Act-OnHubSpot

Head to head in AI answers

3 engine answers name both brands

0Act-On ranked higher

3HubSpot ranked higher

Prompt	Engine	Act-On	HubSpot
Which marketing automation vendors do analysts recommend?	ChatGPT	#12	#2
Which marketing automation vendors do analysts recommend?	AI Mode	#7	#1
Official website of the top marketing automation platform vendors	ChatGPT	#14	#1

Features, pricing & fit

Dimension	Act-On	HubSpot
Pricing model	Usage-based	Per seat
Entry price	$900 / mo	Free; paid from $7 per seat / mo
Free plan	No	Yes
Onboarding fee	—	$3,000
Deployment	—	Cloud
Integrations	—	2000+
Compliance	—	SOC 2 Type II, SOC 3
Support	Standard support package with email-based support, Premium support package, recommended for Enterprise	Phone
Founded	2008	2006
Headquarters	Portland, Oregon, United States	Cambridge, Massachusetts, United States
Employees	201–500	5,000+
Funding	Round of $4M, about six months before the 2011 Series C · $82M raised	Corporate round
Best for	Midsize and enterprise marketing teams focused on growing revenue through lifecycle marketing, including distributed organizations such as franchises and branch offices.	Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM.