Act-On alternatives: top competitors compared
Named alongside Act-On
HubSpotBest forStartups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM.100% of Act-On answersSalesforceBest forBusinesses from small companies to large enterprises wanting sales, service, marketing and commerce on one CRM platform100% of Act-On answersZohoBest forBusinesses of all sizes, from startups to enterprises, wanting one suite for sales, support, finance and HR100% of Act-On answersAdobe Marketo Engage100% of Act-On answers
Data from SlateIndex weekly runs
Act-On has a visibility score of 1 in Marketing Automation, #31 of 46. AI answers that name Act-On most often also name these 4.
Quick reference
| Alternative | Best for | Starting price | Visibility | Key differentiator |
|---|---|---|---|---|
| HubSpot | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Free; paid from $7 per seat / mo | 73.1% | All hubs share one Smart CRM database, with a free tier that never expires. |
| Salesforce | Businesses from small companies to large enterprises wanting sales, service, marketing and commerce on one CRM platform | — | 46.2% | One unified platform combining CRM apps, data, and AI agents |
| Zoho | Businesses of all sizes, from startups to enterprises, wanting one suite for sales, support, finance and HR | — | 44.8% | A broad suite of 60+ in-house products on a technology stack and data centers Zoho owns, with no ad-based revenue |
| Adobe Marketo Engage | — | — | 31.1% | — |
Alternative 1
HubSpot vs Act-On →HubSpot
HubSpot suits startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM..
Quick facts
- Free; paid from $7 per seat / mo · per seat
- Free plan available
- 73.1% visibility score · #1 in Marketing Automation
- 2000+ native integrations
Key features
- Marketing Hub — Marketing automation software for lead generation, campaigns and analytics.
- Sales Hub — Sales software for prospecting, pipeline management, sequences and forecasting.
- Service Hub — Customer service software with help desk workspace, ticketing, knowledge base and customer success tools.
- Content Hub — Content marketing software for websites, landing pages, blogs and podcasts.
HubSpot vs Act-On
| Dimension | HubSpot | Act-On |
|---|---|---|
| Visibility score | 73.1% | 1% |
| Pricing model | Per seat | Usage-based |
| Entry price | Free; paid from $7 per seat / mo | $900 / mo |
| Free plan | Yes | No |
| Trial | Free plan available | — |
Pros
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
Cons
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Alternative 2
Salesforce vs Act-On →Salesforce
Salesforce suits businesses from small companies to large enterprises wanting sales, service, marketing and commerce on one CRM platform.
Quick facts
- Pricing not available
- 46.2% visibility score · #1 in Field Service Management
Key features
- Agentforce — Platform for building, deploying and running AI agents for customers and employees.
- Sales Cloud — Sales pipeline, forecasting and sales process management.
- Service Cloud — Customer support case management across channels.
- Marketing Cloud — Building and personalizing campaigns and customer journeys.
Salesforce vs Act-On
| Dimension | Salesforce | Act-On |
|---|---|---|
| Visibility score | 46.2% | 1% |
| Pricing model | — | Usage-based |
| Entry price | — | $900 / mo |
| Free plan | — | No |
| Trial | — | — |
Pros
- Powerful reporting, automation and customisation
- Market leader and gold standard CRM
- Deep ecosystem and strong CRM integrations
- Built for large enterprises and scaling
- Free trial to test its features
Cons
- Requires a dedicated administrator to manage
- High enterprise pricing
- Heavy, slow implementation that suits large budgets
Alternative 3
Zoho vs Act-On →Zoho
Zoho suits businesses of all sizes, from startups to enterprises, wanting one suite for sales, support, finance and HR.
Quick facts
- Pricing not available
- 44.8% visibility score · #3 in CRM
Key features
- Zoho CRM — Manage sales, marketing and support in one CRM platform.
- Zoho Desk — Customer service software for support teams.
- Zoho Creator — Low-code platform to build custom business apps.
- Zoho One — Unified suite of 50+ business applications.
Zoho vs Act-On
| Dimension | Zoho | Act-On |
|---|---|---|
| Visibility score | 44.8% | 1% |
| Pricing model | — | Usage-based |
| Entry price | — | $900 / mo |
| Free plan | — | No |
| Trial | — | — |
Pros
- Strong value for money and low cost
- Free tier for small teams
- Broad functionality and integrated app ecosystem
- Good customization options
- Scales well as businesses grow
Cons
- Less premium user experience
- Pricing varies dramatically across products
Alternative 4
Adobe Marketo Engage vs Act-On →Adobe Marketo Engage
Adobe Marketo Engage is ranked #4 in Marketing Automation.
Quick facts
- Pricing not available
- 31.1% visibility score · #4 in Marketing Automation
Key features
- Marketo Engage — Marketing automation platform covering content personalization, cross-channel engagement, experience automation, sales partnership and marketing impact analytics.
Adobe Marketo Engage vs Act-On
| Dimension | Adobe Marketo Engage | Act-On |
|---|---|---|
| Visibility score | 31.1% | 1% |
| Pricing model | — | Usage-based |
| Entry price | — | $900 / mo |
| Free plan | — | No |
| Trial | — | — |
Pros
- enterprise-grade scalability
- sophisticated multi-channel customer journeys
- advanced lead scoring and account-based marketing
- multi-touch attribution
- deep CRM integration
Cons
- complexity that is hard to manage
- high cost and custom-negotiated pricing
- demanding implementation needing technical operations resources
How to choose
Match the pricing model to your cost driver: headcount, usage or features.
| Platform | Pricing model | Starting price |
|---|---|---|
| Act-On | Usage-based | $900 / mo |
| HubSpot | Per seat | Free; paid from $7 per seat / mo |
| Salesforce | — | — |
| Zoho | — | — |
| Adobe Marketo Engage | — | — |
More alternatives
Ranked by how often AI answers name them alongside Act-On in the latest weekly run.