Act-On pricing 2026: plans and costs
Quick pricing summary
- Professional: $900 month (2,500 active contacts/month)
- Enterprise: Custom (custom quote)
- Worth noting: Priced by Active Contacts emailed per month; $900/month shown for 2,500 contacts. Annual contract required. Final pricing varies with add-ons, configuration, implementation. Non-profit discounts available on request.
Plans
Professional
$900 month (2,500 active contacts/month)
- Unlimited access to complete marketing automation program
- World-class marketing automation
- Integrates into virtually any MarTech system
- Execute true multichannel marketing programs
- Engage with customers across their life cycle
- Standard support package with email-based support
Enterprise
Custom custom quote
- Everything in Professional
- CRM integration with Salesforce, SugarCRM, NetSuite, Dynamics, and more
- Data Studio for advanced reporting and BI integration
- Account-Based Marketing
- 2x user accounts
- Standard support package with email-based support; Premium support recommended
What you get on each plan
| Feature | Professional | Enterprise |
|---|---|---|
| Automated engagement programs | ✓ | ✓ |
| Track website and landing page visitors | ✓ | ✓ |
| Score visitors, prospects and customers | ✓ | ✓ |
| Behavioral and demographic contact lists | ✓ | ✓ |
| Targeted emails to segments | ✓ | ✓ |
| Landing pages and forms | ✓ | ✓ |
| Pre-built templates | ✓ | ✓ |
| Open API, Zapier and Cazoomi | ✓ | ✓ |
| Interactive analytics and reporting dashboards | ✓ | ✓ |
| AI Predictive lead score | ✓ | ✓ |
| AI Audience Insights | ✓ | ✓ |
| CRM Integration | Add on | ✓ |
| Data Studio | Add on | ✓ |
| Account-Based Marketing | Add on | ✓ |
| Automated SMS marketing | Add on | Add on |
| Transactional email | Add on | Add on |
| InSite AI Web Agent | Add on | Add on |
| AI-Powered Advanced Analytics | Add on | Add on |
Hidden costs & add-ons
| Cost driver | Price | When it applies |
|---|---|---|
| CRM Integration | contact sales | Professional |
| Data Studio | contact sales | Professional |
| Account-Based Marketing | contact sales | Professional |
| Automated SMS marketing | contact sales | Professional, Enterprise |
| Transactional email | contact sales | Professional, Enterprise |
| InSite AI Web Agent | contact sales | Professional, Enterprise |
| AI-Powered Advanced Analytics | contact sales | Professional, Enterprise |
Act-On pricing vs alternatives
| Brand | Entry price | Free plan | Model | Best for | |
|---|---|---|---|---|---|
| Act-On | $900 / mo | No | Usage-based | — | |
| HubSpot | Free; paid from $7 per seat / mo | Yes | Per seat | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Compare → |
| Salesforce | — | — | — | Businesses from small companies to large enterprises wanting sales, service, marketing and commerce on one CRM platform | Compare → |
| Zoho | — | — | — | Businesses of all sizes, from startups to enterprises, wanting one suite for sales, support, finance and HR | Compare → |
| Adobe Marketo Engage | — | — | — | — | Compare → |
List prices as published on act-on.com/pricing/. Totals are worked examples, not quotes.