Act-On
NewMarketing automation for your entire customer lifecycle
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Act-On ranks #31 of 46 in Marketing Automation with an AI visibility score of 1 (SlateIndex, Nov 2, 2026).
- Act-On is most visible on ChatGPT (1.9) and least on Perplexity (0).
- AI engines name Act-On in 2 of the 30 Marketing Automation buyer prompts SlateIndex tracks.
- gartner.com is the source AI engines cite most in answers about Act-On, with 10 citations.
About
Company details for Act-On
Act-On is a marketing automation platform for running lifecycle marketing campaigns across email, SMS, web, social media, events and direct mail. It provides journey orchestration, segmentation and lead scoring, AI-driven analytics, and connects to existing CRM and other business systems. It is sold to midsize and enterprise marketing teams. It ranks #31 of 46 in Marketing Automation on SlateIndex and has a visibility score of 1 in the latest weekly run.
Founded in 2008 and headquartered in Portland, Oregon, United States, the company employs 201–500 people. It has raised about $82M. Its differentiator: active Contacts pricing, which charges only for contacts the customer actually emails rather than the whole database.
- Website
- act-on.com
- Categories
- Marketing Automation
- Company size
- 201–500 employees
- Headquarters
- Portland, Oregon, United States
- Founded
- 2008
- Company type
- Private, venture-backed
- Funding
- Round of $4M, about six months before the 2011 Series C · $82M raised
- Pricing
- $900 / mo · usage-based
- Free trial
- —
- Support
- Standard support package with email-based support, Premium support package, recommended for Enterprise
Read from linkedin.com, act-on.com, g2.com, facebook.com, en.wikipedia.org, geekwire.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 2 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in Marketing Automation. HubSpot leads the category at 73.1%.
Media
Website and product screenshots for Act-On
AI mentions & citations
Recent answers that name Act-On
Which marketing automation vendors do analysts recommend?
Act-On Software: Favored for mid-market demand generation with a lower total cost of ownership and fast deployment.[](https://www.gartner.com/en/documents/8408014)[](https://www.gartner.com/reviews/market/b2b-marketing-…
Which marketing automation vendors do analysts recommend?
Official website of the top marketing automation platform vendors
Products & features
What Act-On sells
Journey Orchestration
Drag-and-drop builder for personalized 1:1 customer journeys based on contact behaviors and characteristics.
Multi-Channel Marketing
Automated campaigns across email, SMS, web, social media, events and direct mail.
Analytics & Reporting
AI-driven dashboards, conversational data analysis, scheduled reports and ROI tracking with CRM data.
InSite AI Web Agent
AI agent that answers website visitors' questions and captures the interests of known contacts.
Data Studio
Add-on for advanced reporting and business intelligence integration.
Account-Based Marketing
Add-on for account-based marketing programs, included in the Enterprise package.
Strengths engines cite
- Favored for mid-market demand generation
- Lower total cost of ownership
- Fast deployment
Target market & buyers
Midsize and enterprise organizations in financial services, manufacturing, professional services, technology and other industries.
Notable customers include Hitachi, Sharp, Best Buy, Flextronics, Red Lions Hotels, SKF Group.
| Industry | Primary use case |
|---|---|
| Healthcare | Building relationships with patients and customers through engagement campaigns while maintaining HIPAA compliance. |
| Manufacturing | Supporting complex sales processes and showing ROI in campaigns. |
| Insurance | Retaining and growing policyholder business. |
| Banking and Credit Unions | Nurturing leads and deepening relationships with members and patrons. |
| Financial Services | Supporting the sales pipeline and improving conversions with real-time insights. |
| Financial Advisors | Understanding client needs and growing assets under management. |
| Agencies | Engaging prospects and deepening client relationships across multiple clients. |
| HR and Staffing | Automating recruitment outreach, engagement and follow-ups. |
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Series C led by Trinity Ventures | 2011 | $10M |
| Round led by Norwest Venture Partners | 2012 | $16M |
| Round led by Technology Crossover Ventures, with Norwest, Trinity, US Venture Partners and Voyager | 2014 | $42M |
| Growth financing of $20M in equity and debt from existing investors, with new investor Beedie Capital | 2021 | — |
| Initial funding from Cisco, reported as $2M | — | $2M |
| Round of $4M, about six months before the 2011 Series C | — | $4M |
| Latest known round | Total raised |
|---|---|
| Round of $4M, about six months before the 2011 Series C | $82M |
Recent developments
- Jul 2026ProductIntermittent login issues reported
The status page reported intermittent login issues, under investigation at the time.
Competitive landscape
How Act-On compares with its top three alternatives
Act-On most often appears alongside HubSpot, Salesforce, Zoho in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Act-On | 1% | 0.5% | New | $900 / mo |
| HubSpot | 73.1% | 13.1% | New | Free plan |
| Salesforce | 46.2% | 9.6% | New | Pricing not available |
| Zoho | 44.8% | 12.5% | up+5.4% | Pricing not available |
| Adobe Marketo Engage | 31.1% | 7.6% | New | Pricing not available |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 33% · Neutral 67% · Mixed 0% of 3 engine answers that mention Act-On
Praised for
- Favored for mid-market demand generation
- Lower total cost of ownership
- Fast deployment
Criticised for
Pricing
Usage-based pricing
Cite as: SlateIndex, “Act-On AI visibility profile”, https://slateindex.ai/brand/act-on, data of Nov 2, 2026. Licence: CC BY 4.0.