Act-OnMarketing automation for your entire customer lifecycle
vs
SendPulseAI-driven email and chatbot marketing platform
Comparison · Marketing Automation · weekly run Nov 2
Act-On vs SendPulse
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Act-On is the stronger AI pick in Marketing Automation: it has a visibility score of 1 versus 0.3 for SendPulse.
Choose Act-On if…
- You want the brand AI engines rank higher (1 vs 0.3)
- AI answers describe it more positively (33% vs 0% positive)
- You prefer a larger, established vendor (201–500 employees)
- Usage-based pricing suits your budget better than flat tiers
Choose SendPulse if…
- You want a free plan to start
- You need CASA Tier 2 security assessment coverage
- Flat tiers pricing suits your budget better than usage-based
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Act-On | SendPulse |
|---|---|---|
| Visibility score | 1% | 0.3% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #31 | #39 |
| Share of voice | 0.5% | 0.2% |
| Mentions this run | 3 | 1 |
| Positive in AI answers | 33% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Act-On 0pp · SendPulse 0pp over 0 weekly runs.
Engine by engine
Act-On leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
Act-OnSendPulse
Head to head in AI answers
0 engine answers name both brands
0Act-On ranked higher
0SendPulse ranked higher
Features, pricing & fit
| Dimension | Act-On | SendPulse |
|---|---|---|
| Pricing model | Usage-based | Flat tiers |
| Entry price | $900 / mo | Free; paid from $9.6 / mo |
| Free plan | No | Yes |
| Integrations | — | 40+ |
| Compliance | — | CASA Tier 2 security assessment |
| Support | Standard support package with email-based support, Premium support package, recommended for Enterprise | 24/7 chat support, Email support, Help desk, Help Center and YouTube guides |
| Founded | 2008 | 2015 |
| Headquarters | Portland, Oregon, United States | New York City, NY, United States |
| Employees | 201–500 | 51–200 |
| Funding | Round of $4M, about six months before the 2011 Series C · $82M raised | Seed · $0M raised |
| Best for | Midsize and enterprise marketing teams focused on growing revenue through lifecycle marketing, including distributed organizations such as franchises and branch offices. | Growing businesses and large enterprises that want email, chatbots and CRM in one platform |
Plans side by side
SendPulse
Free$0month
Standard$9.6month, billed annually, up to 500 subscribers
Pro$11.52month, billed annually, up to 500 subscribers
Enterprise$16.13month, billed annually, up to 500 subscribers (requires at least 2,500 contacts)
VIPCustomcontact sales
Pros and cons
Themes from the AI answers that mention each brand
Act-On
- Favored for mid-market demand generation
- Lower total cost of ownership
- Fast deployment
SendPulse
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Act-On vs SendPulse”, https://slateindex.ai/compare/act-on-vs-sendpulse, data of Nov 2, 2026. Licence: CC BY 4.0.