ActiveCampaign vs Freshworks
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Freshworks is the stronger AI pick in CRM: it has a visibility score of 18 versus 2.1 for ActiveCampaign, and ranks ahead in 33% of the answers that name both.
Choose ActiveCampaign if…
- AI answers describe it more positively (53% vs 26% positive)
- You need GDPR or SOC 2 or HIPAA coverage
- advanced marketing automation
- deep CRM integration
Choose Freshworks if…
- You want the brand AI engines rank higher (18 vs 2.1)
- You need SOC 2 Type II or ISO 27001 or ISO 27701 or PCI DSS coverage
- You prefer a larger, established vendor (5,000+ employees)
- Affordable pricing and good value
AI visibility side by side
Latest weekly run · Nov 3
| Metric | ActiveCampaign | Freshworks |
|---|---|---|
| Visibility score | 2.1% | 18% |
| Change vs last week | New | up+2.6% |
| Rank in CRM | #23 | #6 |
| Share of voice | 0.9% | 5.9% |
| Mentions this run | 4 | 28 |
| Positive in AI answers | 53% | 26% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
ActiveCampaign +2.1pp · Freshworks +2.5999999999999996pp over 1 weekly runs.
Engine by engine
Freshworks leads on 3 of 3 engines
Head to head in AI answers
3 engine answers name both brands
| Prompt | Engine | ActiveCampaign | Freshworks |
|---|---|---|---|
| What should a CRM integrate with? | Perplexity | #3 | #5 |
| What are the best CRM tools in 2026? | AI Mode | #7 | #8 |
| Which CRM tools offer annual discounts? | Perplexity | #11 | #5 |
Features, pricing & fit
| Dimension | ActiveCampaign | Freshworks |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | Contact sales | — |
| Free plan | No | — |
| Onboarding fee | Included | — |
| Deployment | — | Cloud |
| Integrations | 1000+ | — |
| Compliance | GDPR, SOC 2, HIPAA | SOC 2 Type II, ISO 27001, ISO 27701, PCI DSS |
| Support | Help center, FAQs, Support request form, Dedicated account team on Enterprise plan | — |
| Founded | 2003 | 2010 |
| Headquarters | Chicago, Illinois, United States | San Mateo, California, United States |
| Employees | 501–1,000 | 5,000+ |
| Funding | Series C · $360M raised | IPO |
| Best for | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | — |
Plans side by side
ActiveCampaign
Freshworks
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
ActiveCampaign
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
- charges for total stored prospect records
Freshworks
- Affordable pricing and good value
- Free tier or free trial available
- Intuitive, easy-to-use interface
- Fast deployment and quick time-to-value
- Strong AI and automation features
- Per-minute charges for advanced calling features
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “ActiveCampaign vs Freshworks”, https://slateindex.ai/compare/activecampaign-vs-freshworks, data of Nov 3, 2026. Licence: CC BY 4.0.