ActiveCampaign vs Insider One
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
ActiveCampaign is the stronger AI pick in Marketing Automation: it has a visibility score of 44 versus 2.3 for Insider One, and ranks ahead in 100% of the answers that name both.
Choose ActiveCampaign if…
- You want the brand AI engines rank higher (44 vs 2.3)
- You need more native integrations (1000+ vs 100+)
- AI answers describe it more positively (53% vs 33% positive)
- You need GDPR or SOC 2 or HIPAA coverage
Choose Insider One if…
- You need ISO/IEC 27001:2022 or SOC 2 Type 2 or ISO 22301 or CSA STAR Registry or GDPR-compliant coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
AI visibility side by side
Latest weekly run · Nov 2
| Metric | ActiveCampaign | Insider One |
|---|---|---|
| Visibility score | 44% | 2.3% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #2 | #24 |
| Share of voice | 9.3% | 0.9% |
| Mentions this run | 51 | 5 |
| Positive in AI answers | 53% | 33% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
ActiveCampaign 0pp · Insider One 0pp over 0 weekly runs.
Engine by engine
ActiveCampaign leads on 3 of 3 engines
Head to head in AI answers
3 engine answers name both brands
| Prompt | Engine | ActiveCampaign | Insider One |
|---|---|---|---|
| Best marketing automation platform with AI features | Perplexity | #8 | #11 |
| Official website of the top marketing automation platform vendors | ChatGPT | #5 | #17 |
| Official website of the top marketing automation platform vendors | Perplexity | #4 | #15 |
Features, pricing & fit
| Dimension | ActiveCampaign | Insider One |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | Contact sales | — |
| Free plan | No | — |
| Onboarding fee | Included | — |
| Deployment | — | Cloud-based |
| Integrations | 1000+ | 100+ |
| Compliance | GDPR, SOC 2, HIPAA | ISO/IEC 27001:2022, SOC 2 Type 2, ISO 22301, CSA STAR Registry, GDPR-compliant |
| Support | Help center, FAQs, Support request form, Dedicated account team on Enterprise plan | Help Center, Insider One Academy |
| Founded | 2003 | 2012 |
| Headquarters | Chicago, Illinois, United States | — |
| Employees | 501–1,000 | 1,001–5,000 |
| Funding | Series C · $360M raised | Series E |
| Best for | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | Marketing teams at large consumer brands that want one platform for data, personalization and cross-channel engagement |
Plans side by side
ActiveCampaign
Insider One
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
ActiveCampaign
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
- charges for total stored prospect records
Insider One
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “ActiveCampaign vs Insider One”, https://slateindex.ai/compare/activecampaign-vs-insider-one, data of Nov 2, 2026. Licence: CC BY 4.0.