HubSpot vs Insider One
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in Marketing Automation: it has a visibility score of 73.1 versus 2.3 for Insider One, and ranks ahead in 100% of the answers that name both.
Choose HubSpot if…
- You want the brand AI engines rank higher (73.1 vs 2.3)
- You need more native integrations (2000+ vs 100+)
- AI answers describe it more positively (35% vs 33% positive)
- You need SOC 2 Type II or SOC 3 coverage
Choose Insider One if…
- You need ISO/IEC 27001:2022 or SOC 2 Type 2 or ISO 22301 or CSA STAR Registry or GDPR-compliant coverage
AI visibility side by side
Latest weekly run · Nov 2
| Metric | HubSpot | Insider One |
|---|---|---|
| Visibility score | 73.1% | 2.3% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #1 | #24 |
| Share of voice | 13.1% | 0.9% |
| Mentions this run | 72 | 5 |
| Positive in AI answers | 35% | 33% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HubSpot 0pp · Insider One 0pp over 0 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
Head to head in AI answers
4 engine answers name both brands
| Prompt | Engine | HubSpot | Insider One |
|---|---|---|---|
| Best marketing automation platform with AI features | Perplexity | #1 | #11 |
| Which marketing automation vendors do analysts recommend? | ChatGPT | #2 | #15 |
| Official website of the top marketing automation platform vendors | ChatGPT | #1 | #17 |
| Official website of the top marketing automation platform vendors | Perplexity | #1 | #15 |
Features, pricing & fit
| Dimension | HubSpot | Insider One |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | Free; paid from $7 per seat / mo | — |
| Free plan | Yes | — |
| Onboarding fee | $3,000 | — |
| Deployment | Cloud | Cloud-based |
| Integrations | 2000+ | 100+ |
| Compliance | SOC 2 Type II, SOC 3 | ISO/IEC 27001:2022, SOC 2 Type 2, ISO 22301, CSA STAR Registry, GDPR-compliant |
| Support | Phone | Help Center, Insider One Academy |
| Founded | 2006 | 2012 |
| Headquarters | Cambridge, Massachusetts, United States | — |
| Employees | 5,000+ | 1,001–5,000 |
| Funding | Corporate round | Series E |
| Best for | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Marketing teams at large consumer brands that want one platform for data, personalization and cross-channel engagement |
Plans side by side
HubSpot
Insider One
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Insider One
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “HubSpot vs Insider One”, https://slateindex.ai/compare/hubspot-vs-insider-one, data of Nov 2, 2026. Licence: CC BY 4.0.