Insider One
NewCustomer engagement AI platform for marketing teams
#24 of 46 in Marketing Automation2,000 customers (per insiderone.com)
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Insider One ranks #24 of 46 in Marketing Automation with an AI visibility score of 2.3 (SlateIndex, Nov 2, 2026).
- Insider One is most visible on Perplexity (5) and least on Google AI Mode (0).
- AI engines name Insider One in 4 of the 30 Marketing Automation buyer prompts SlateIndex tracks.
- gartner.com is the source AI engines cite most in answers about Insider One, with 8 citations.
About
Company details for Insider One
Insider One is a customer engagement platform for marketing teams. It combines a customer data platform, personalization and journey orchestration across channels such as web, email, SMS, WhatsApp, push notifications and site search. Its Agent One component is an AI layer that plans, acts on and optimizes customer engagement. It ranks #24 of 46 in Marketing Automation on SlateIndex and has a visibility score of 2.3 in the latest weekly run.
Its differentiator: agent One, a self-optimizing AI layer for customer engagement, built into a platform that includes a CDP.
- Website
- insiderone.com
- Categories
- Marketing Automation
- Company size
- 1,001–5,000 employees
- Founded
- 2012
- Company type
- Private, venture-backed
- Funding
- Series E
- Customers
- 2,000 · per insiderone.com
- Deployment
- Cloud-based
- Integrations
- 100+ native
- Compliance
- ISO/IEC 27001:2022, SOC 2 Type 2, ISO 22301, CSA STAR Registry, GDPR-compliant
- Support
- Help Center, Insider One Academy
Read from getlatka.com, g2.com, linkedin.com, insiderone.com, pipeline.zoominfo.com, crunchbase.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 2 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in Marketing Automation. HubSpot leads the category at 73.1%.
Media
Website and product screenshots for Insider One
AI mentions & citations
Recent answers that name Insider One
Products & features
What Insider One sells
Agent One
Self-optimizing intelligence system for customer engagement.
Agent One Teams
Runs customer engagement on a team's behalf, within outcomes and guardrails the team sets.
Agent One Audiences
Captures customer intent and turns it into action across touchpoints.
CDP
Customer data platform giving a 360 view of customers for segmentation and activation.
Personalization
Personalized experiences built on the unified customer profile and AI.
Journey Orchestration
Orchestrates customer journeys across touchpoints and channels.
Reporting and Insights
Real-time insights and performance reports for campaigns.
Target market & buyers
Marketing and customer engagement teams at large brands
Notable customers include Samsung, L'Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, GAP.
| Industry | Primary use case |
|---|---|
| Retail & Ecommerce | From first click to repeat purchase, creating customer experiences |
| Financial Services | Personalized experiences to increase engagement and retention |
| Travel & Hospitality | Personalizing the journey, boosting bookings and driving ancillary revenue |
| Beauty & Cosmetics | Personalization and engagement from skincare to self-care |
| Automotive | Connecting digital and showroom experience to drive leads and retention |
| Telecommunications | Reducing churn and boosting loyalty through personalization |
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Pre-seed | 2013 | — |
| Seed | 2015 | — |
| Series A | 2016 | $2M |
| 500 Startups investment | 2017 | — |
| Series B | 2018 | $11M |
| Series C | 2020 | $32M |
| Series D | 2022 | $121M |
| Series E | 2024 | $500M |
| Latest known round | Total raised |
|---|---|
| Series E | — |
Recent developments
- May 2026CompanyAcquisition of Bluecore
Insider One acquired Bluecore, a retail-focused company with an identity network.
- Dec 2025CompanyRebrand from Insider to Insider One
The company renamed itself Insider One, announced December 8–9, 2025.
- Dec 2025ProductMCP Server launch
The company launched an MCP Server in December 2025.
- Sep 2025Company#1 across 11 categories in G2 Fall 2025 reports
Insider One was named #1 across 11 categories in G2's Fall 2025 reports.
Competitive landscape
How Insider One compares with its top three alternatives
Insider One most often appears alongside Salesforce, HubSpot, Adobe Marketo Engage in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Insider One | 2.3% | 0.9% | New | Pricing not available |
| Salesforce | 46.2% | 9.6% | New | Pricing not available |
| HubSpot | 73.1% | 13.1% | New | Free plan |
| Adobe Marketo Engage | 31.1% | 7.6% | New | Pricing not available |
| Klaviyo | 24% | 6.4% | New | Free plan |
Cite as: SlateIndex, “Insider One AI visibility profile”, https://slateindex.ai/brand/insider-one, data of Nov 2, 2026. Licence: CC BY 4.0.