ActiveCampaignAutonomous marketing platform for email, SMS and WhatsApp
vs
MailerLiteDigital marketing tools to grow your audience faster and drive revenue smarter.
Comparison · Marketing Automation · weekly run Nov 2
ActiveCampaign vs MailerLite
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
ActiveCampaign is the stronger AI pick in Marketing Automation: it has a visibility score of 44 versus 6.1 for MailerLite, and ranks ahead in 57% of the answers that name both.
Choose ActiveCampaign if…
- You want the brand AI engines rank higher (44 vs 6.1)
- You need more native integrations (1000+ vs 100+)
- You need GDPR or SOC 2 or HIPAA coverage
- You prefer a larger, established vendor (501–1,000 employees)
Choose MailerLite if…
- You want a free plan to start
- AI answers describe it more positively (63% vs 53% positive)
- You need ISO/IEC 27001:2022 or GDPR compliant coverage
- Usage-based pricing suits your budget better than flat tiers
AI visibility side by side
Latest weekly run · Nov 2
| Metric | ActiveCampaign | MailerLite |
|---|---|---|
| Visibility score | 44% | 6.1% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #2 | #18 |
| Share of voice | 9.3% | 1.6% |
| Mentions this run | 51 | 9 |
| Positive in AI answers | 53% | 63% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
ActiveCampaign 0pp · MailerLite 0pp over 0 weekly runs.
Engine by engine
ActiveCampaign leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
ActiveCampaignMailerLite
Head to head in AI answers
7 engine answers name both brands
4ActiveCampaign ranked higher
3MailerLite ranked higher
| Prompt | Engine | ActiveCampaign | MailerLite |
|---|---|---|---|
| How do companies automate campaigns and nurture leads without a dedicated tool? | AI Mode | #3 | #5 |
| What is the difference between a marketing automation platform and email marketing software? | AI Mode | #7 | #4 |
| Best marketing automation platform for startups | ChatGPT | #2 | #7 |
| Alternatives to the most popular marketing automation platform | Perplexity | #2 | #13 |
| Most affordable marketing automation platform that is still reliable | ChatGPT | #3 | #2 |
| Which marketing automation platform has transparent pricing? | ChatGPT | #3 | #2 |
| Which marketing automation tools offer annual discounts? | ChatGPT | #4 | #7 |
Features, pricing & fit
| Dimension | ActiveCampaign | MailerLite |
|---|---|---|
| Pricing model | Flat tiers | Usage-based |
| Entry price | Contact sales | Free; paid from $12 / mo |
| Free plan | No | Yes |
| Onboarding fee | Included | — |
| Integrations | 1000+ | 100+ |
| Compliance | GDPR, SOC 2, HIPAA | ISO/IEC 27001:2022, GDPR compliant |
| Support | Help center, FAQs, Support request form, Dedicated account team on Enterprise plan | 24/7 live chat, Email support, Knowledge base, Webinars |
| Founded | 2003 | 2010 |
| Headquarters | Chicago, Illinois, United States | San Francisco, California, USA |
| Employees | 501–1,000 | 51–200 |
| Funding | Series C · $360M raised | Seed, led by Vantera VC |
| Best for | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | Creators, solopreneurs and small teams, plus busy marketers with several revenue streams who want email, sales and automation in one tool. |
Plans side by side
ActiveCampaign
StarterCustommonth, billed yearly for 1,000 contacts
PlusCustommonth, billed yearly for 1,000 contacts
ProCustommonth, billed yearly for 1,000 contacts
EnterpriseCustommonth, billed yearly for 1,000 contacts
MailerLite
Free$0month
Comfort$12month (starting price, scales with subscribers)
Power$25month (starting price, scales with subscribers)
EnterpriseCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
ActiveCampaign
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
- charges for total stored prospect records
MailerLite
- clean, user-friendly interface and ease of use
- clear, transparent pricing
- generous permanent free tier
- cost-effective, good budget option
- strong Mailchimp replacement for small businesses
- free tier smaller with subscriber and send limits
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “ActiveCampaign vs MailerLite”, https://slateindex.ai/compare/activecampaign-vs-mailerlite, data of Nov 2, 2026. Licence: CC BY 4.0.