ActiveCampaignAutonomous marketing platform for email, SMS and WhatsApp
vs
PegaThe leading AI-powered platform for enterprise transformation
Comparison · CRM · weekly run Nov 3
ActiveCampaign vs Pega
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
ActiveCampaign is the stronger AI pick in CRM: it has a visibility score of 2.1 versus 1 for Pega.
Choose ActiveCampaign if…
- You want the brand AI engines rank higher (2.1 vs 1)
- You need more native integrations (1000+ vs 200+)
- AI answers describe it more positively (53% vs 20% positive)
- You need SOC 2 coverage
Choose Pega if…
- You need SOC 1 Type II or SOC 2 Type II or ISO 27001 or ISO 42001 or ISO 22301:2019 or ISO 9001 or CSA or PCI DSS or Cyber Essentials or Cyber Essentials Plus or HITRUST or FedRAMP or IRAP coverage
- You prefer a larger, established vendor (5,000+ employees)
- Strong fit for workflow automation, RPA, case management, and decisioning
- Named among leading low-code vendors in analyst evaluations
AI visibility side by side
Latest weekly run · Nov 3
| Metric | ActiveCampaign | Pega |
|---|---|---|
| Visibility score | 2.1% | 1% |
| Change vs last week | New | no change0% |
| Rank in CRM | #23 | #32 |
| Share of voice | 0.9% | 0.4% |
| Mentions this run | 4 | 2 |
| Positive in AI answers | 53% | 20% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
ActiveCampaign +2.1pp · Pega 0pp over 1 weekly runs.
Engine by engine
ActiveCampaign leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
ActiveCampaignPega
Head to head in AI answers
0 engine answers name both brands
0ActiveCampaign ranked higher
0Pega ranked higher
Features, pricing & fit
| Dimension | ActiveCampaign | Pega |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | Contact sales | — |
| Free plan | No | — |
| Onboarding fee | Included | — |
| Deployment | — | Cloud (Pega Cloud, fully managed SaaS) |
| Integrations | 1000+ | 200+ |
| Compliance | GDPR, SOC 2, HIPAA | SOC 1 Type II, SOC 2 Type II, ISO 27001, ISO 42001, ISO 22301:2019, ISO 9001, CSA, PCI DSS, Cyber Essentials, Cyber Essentials Plus, HITRUST, GDPR, FedRAMP, HIPAA, IRAP |
| Support | Help center, FAQs, Support request form, Dedicated account team on Enterprise plan | — |
| Founded | 2003 | 1983 |
| Headquarters | Chicago, Illinois, United States | Waltham, Massachusetts, United States |
| Employees | 501–1,000 | 5,000+ |
| Funding | Series C · $360M raised | IPO |
| Best for | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | Large enterprises in regulated industries that need governed workflow automation and decisioning |
Plans side by side
ActiveCampaign
StarterCustommonth, billed yearly for 1,000 contacts
PlusCustommonth, billed yearly for 1,000 contacts
ProCustommonth, billed yearly for 1,000 contacts
EnterpriseCustommonth, billed yearly for 1,000 contacts
Pega
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
ActiveCampaign
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
- charges for total stored prospect records
Pega
- Strong fit for workflow automation, RPA, case management, and decisioning
- Named among leading low-code vendors in analyst evaluations
- Recognised as a major enterprise CRM suite provider
- AI-powered decisioning and workflow tools
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “ActiveCampaign vs Pega”, https://slateindex.ai/compare/activecampaign-vs-pega, data of Nov 3, 2026. Licence: CC BY 4.0.