ActiveCampaignAutonomous marketing platform for email, SMS and WhatsApp
vs
SugarCRMThe sales CRM for B2B growth
Comparison · CRM · weekly run Nov 3
ActiveCampaign vs SugarCRM
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
ActiveCampaign is the stronger AI pick in CRM: it has a visibility score of 2.1 versus 1.7 for SugarCRM.
Choose ActiveCampaign if…
- You want the brand AI engines rank higher (2.1 vs 1.7)
- You need more native integrations (1000+ vs 180+)
- AI answers describe it more positively (53% vs 20% positive)
- You need SOC 2 or HIPAA coverage
Choose SugarCRM if…
- You need SOC 2 Type II or ISO/IEC 27001:2022 or CSA STAR or CCPA coverage
- strong midmarket option
- good account and contact management
AI visibility side by side
Latest weekly run · Nov 3
| Metric | ActiveCampaign | SugarCRM |
|---|---|---|
| Visibility score | 2.1% | 1.7% |
| Change vs last week | New | up+0.7% |
| Rank in CRM | #23 | #25 |
| Share of voice | 0.9% | 1.1% |
| Mentions this run | 4 | 5 |
| Positive in AI answers | 53% | 20% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
ActiveCampaign +2.1pp · SugarCRM +0.7pp over 1 weekly runs.
Engine by engine
ActiveCampaign leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
ActiveCampaignSugarCRM
Head to head in AI answers
0 engine answers name both brands
0ActiveCampaign ranked higher
0SugarCRM ranked higher
Features, pricing & fit
| Dimension | ActiveCampaign | SugarCRM |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | Contact sales | — |
| Free plan | No | — |
| Onboarding fee | Included | — |
| Deployment | — | Cloud (SugarCloud) and on-premise |
| Integrations | 1000+ | 180+ |
| Compliance | GDPR, SOC 2, HIPAA | SOC 2 Type II, ISO/IEC 27001:2022, CSA STAR, GDPR, CCPA |
| Support | Help center, FAQs, Support request form, Dedicated account team on Enterprise plan | — |
| Founded | 2003 | 2004 |
| Headquarters | Chicago, Illinois, United States | — |
| Employees | 501–1,000 | 501–1,000 |
| Funding | Series C · $360M raised | Private equity (Accel-KKR) |
| Best for | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | Mid-market B2B companies in manufacturing, wholesale and distribution that need CRM connected to their ERP. |
Plans side by side
ActiveCampaign
StarterCustommonth, billed yearly for 1,000 contacts
PlusCustommonth, billed yearly for 1,000 contacts
ProCustommonth, billed yearly for 1,000 contacts
EnterpriseCustommonth, billed yearly for 1,000 contacts
SugarCRM
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
ActiveCampaign
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
- charges for total stored prospect records
SugarCRM
- strong midmarket option
- good account and contact management
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “ActiveCampaign vs SugarCRM”, https://slateindex.ai/compare/activecampaign-vs-sugarcrm, data of Nov 3, 2026. Licence: CC BY 4.0.