HubSpot vs SugarCRM
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in CRM: it has a visibility score of 67.6 versus 1.7 for SugarCRM, and ranks ahead in 100% of the answers that name both.
Choose HubSpot if…
- You want the brand AI engines rank higher (67.6 vs 1.7)
- You need more native integrations (2000+ vs 180+)
- AI answers describe it more positively (35% vs 20% positive)
- You need SOC 3 coverage
Choose SugarCRM if…
- You need ISO/IEC 27001:2022 or CSA STAR or GDPR or CCPA coverage
- strong midmarket option
- good account and contact management
AI visibility side by side
Latest weekly run · Nov 3
| Metric | HubSpot | SugarCRM |
|---|---|---|
| Visibility score | 67.6% | 1.7% |
| Change vs last week | down−1.8% | up+0.7% |
| Rank in CRM | #1 | #25 |
| Share of voice | 14.2% | 1.1% |
| Mentions this run | 65 | 5 |
| Positive in AI answers | 35% | 20% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HubSpot −1.9000000000000057pp · SugarCRM +0.7pp over 1 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
Head to head in AI answers
5 engine answers name both brands
| Prompt | Engine | HubSpot | SugarCRM |
|---|---|---|---|
| How do I choose a CRM for a mid-market team? | AI Mode | #1 | #6 |
| Which CRM vendors do analysts recommend? | ChatGPT | #3 | #11 |
| Which CRM vendors do analysts recommend? | Perplexity | #6 | #11 |
| Which CRM offers a free trial? | Perplexity | #6 | #8 |
| Official website of the top CRM vendors | ChatGPT | #2 | #11 |
Features, pricing & fit
| Dimension | HubSpot | SugarCRM |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | Free; paid from $7 per seat / mo | — |
| Free plan | Yes | — |
| Onboarding fee | $3,000 | — |
| Deployment | Cloud | Cloud (SugarCloud) and on-premise |
| Integrations | 2000+ | 180+ |
| Compliance | SOC 2 Type II, SOC 3 | SOC 2 Type II, ISO/IEC 27001:2022, CSA STAR, GDPR, CCPA |
| Support | Phone | — |
| Founded | 2006 | 2004 |
| Headquarters | Cambridge, Massachusetts, United States | — |
| Employees | 5,000+ | 501–1,000 |
| Funding | Corporate round | Private equity (Accel-KKR) |
| Best for | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Mid-market B2B companies in manufacturing, wholesale and distribution that need CRM connected to their ERP. |
Plans side by side
HubSpot
SugarCRM
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
SugarCRM
- strong midmarket option
- good account and contact management
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “HubSpot vs SugarCRM”, https://slateindex.ai/compare/hubspot-vs-sugarcrm, data of Nov 3, 2026. Licence: CC BY 4.0.