SugarCRM
The sales CRM for B2B growth
#25 of 39 in CRM4,000 customers (per sugarcrm.com)20% positive in AI answers
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
- SugarCRM ranks #25 of 39 in CRM with an AI visibility score of 1.7 (SlateIndex, Nov 3, 2026).
- SugarCRM's visibility rose 0.7 points since the previous weekly run.
- SugarCRM is most visible on ChatGPT (2.1) and least on Google AI Mode (1.3).
- AI engines name SugarCRM in 4 of the 30 CRM buyer prompts SlateIndex tracks.
- salesforce.com is the source AI engines cite most in answers about SugarCRM, with 9 citations.
About
Company details for SugarCRM
SugarCRM is a CRM and sales platform for B2B companies, with a focus on manufacturing, wholesale and distribution. It combines sales automation, ERP-connected revenue intelligence, customer service and marketing automation. Domain-specific AI flags at-risk deals, surfaces opportunities and recommends next steps, and no-code/low-code configuration lets teams adapt workflows. It ranks #25 of 39 in CRM on SlateIndex and has a visibility score of 1.7 in the latest weekly run.
Its differentiator: eRP-connected revenue intelligence with 180+ ERP integrations.
- Website
- sugarcrm.com
- Categories
- CRM
- Company size
- 501–1,000 employees
- Founded
- 2004
- Company type
- Private, PE-backed (Accel-KKR)
- Funding
- Private equity (Accel-KKR)
- Customers
- 4,000 · per sugarcrm.com
- Deployment
- Cloud (SugarCloud) and on-premise
- Integrations
- 180+ native
- Compliance
- SOC 2 Type II, ISO/IEC 27001:2022, CSA STAR, GDPR, CCPA
Read from startupintros.com, g2.com, facebook.com, sugarcrm.com, destinationcrm.com, pipeline.zoominfo.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 3 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
SugarCRM gained 0.7 points over 1 weekly run in CRM. HubSpot leads the category at 67.6%.
Media
Website and product screenshots for SugarCRM
AI mentions & citations
Recent answers that name SugarCRM
How do I choose a CRM for a mid-market team?
Which CRM offers a free trial?
Which CRM vendors do analysts recommend?
Official website of the top CRM vendors
Which CRM vendors do analysts recommend?
SugarCRM — a strong midmarket option, particularly for account and contact management.
Products & features
What SugarCRM sells
Sugar Sell
Sales force automation for B2B sales teams.
Sugar Serve
Customer service module.
Sugar Market
Marketing automation module.
sales-i
ERP-connected revenue intelligence, acquired in May 2024.
Strengths engines cite
- strong midmarket option
- good account and contact management
Target market & buyers
B2B companies, especially manufacturing, wholesale and distribution
Notable customers include Creative Foam, Essendant Office Products, ESAF Small Finance Bank, Speedpanel, CHT Group, LGG Industrial.
| Industry | Primary use case |
|---|---|
| Manufacturing | Sales automation and ERP-connected revenue intelligence |
| Wholesale and distribution | Account management and identifying cross-sell opportunities from ERP data |
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Series A | 2004 | $2M |
| Series B | 2005 | $6M |
| Series C | 2005 | $19M |
| Series D | 2008 | $20M |
| Equity and debt financing | 2012 | $33M |
| Series F | 2013 | $40M |
| Private equity (Accel-KKR) | 2018 | — |
| Latest known round | Total raised |
|---|---|
| Private equity (Accel-KKR) | — |
Recent developments
- Feb 2026CompanyNamed to Constellation ShortList for Revenue Intelligence
SugarCRM was named to the Constellation ShortList for Revenue Intelligence.
- Oct 2025CompanyLeader in IDC MarketScape: Worldwide Sales Intelligence 2025
SugarCRM was named a Leader in IDC MarketScape for sales intelligence.
- Oct 2025CompanyMaksim Ovsyannikov appointed Chief Product Officer
SugarCRM appointed Maksim Ovsyannikov as Chief Product Officer.
- Sep 2025CompanyTop CRM Provider in 2025 CRM Industry Leader Awards
Named Top CRM Provider for the fifth consecutive year.
- Jul 2025PartnershipESAF Small Finance Bank selects SugarCRM
ESAF Small Finance Bank selected SugarCRM.
Competitive landscape
How SugarCRM compares with its top three alternatives
SugarCRM most often appears alongside HubSpot, Salesforce, Zoho in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| SugarCRM | 1.7% | 1.1% | up+0.7% | Pricing not available |
| HubSpot | 73.1% | 13.1% | New | Free plan |
| Salesforce | 46.2% | 9.6% | New | Pricing not available |
| Zoho | 44.8% | 12.5% | up+5.4% | Pricing not available |
| Freshworks | 61.5% | 12.9% | up+1.7% | Pricing not available |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 20% · Neutral 60% · Mixed 20% of 5 engine answers that mention SugarCRM
Praised for
- strong midmarket option
- good account and contact management
Criticised for
Cite as: SlateIndex, “SugarCRM AI visibility profile”, https://slateindex.ai/brand/sugarcrm, data of Nov 3, 2026. Licence: CC BY 4.0.