ADP RUNPayroll, tax filing and basic HR for small businesses
vs
PrimePayPayroll that's built for you.
Comparison · Payroll · weekly run Nov 3
ADP RUN vs PrimePay
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
ADP RUN is the stronger AI pick in Payroll: it has a visibility score of 12 versus 0 for PrimePay.
Choose ADP RUN if…
- You want the brand AI engines rank higher (12 vs 0)
- You prefer a larger, established vendor (5,000+ employees)
- reliable and highly rated
- robust compliance across all 50 states
Choose PrimePay if…
No clear advantage in the published data.
AI visibility side by side
Latest weekly run · Nov 3
| Metric | ADP RUN | PrimePay |
|---|---|---|
| Visibility score | 12% | 0% |
| Change vs last week | New | New |
| Rank in Payroll | #11 | #43 |
| Share of voice | 4% | 0% |
| Mentions this run | 18 | 0 |
| Positive in AI answers | 50% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
ADP RUN 0pp · PrimePay 0pp over 0 weekly runs.
Engine by engine
ADP RUN leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
ADP RUNPrimePay
Head to head in AI answers
0 engine answers name both brands
0ADP RUN ranked higher
0PrimePay ranked higher
Features, pricing & fit
| Dimension | ADP RUN | PrimePay |
|---|---|---|
| Pricing model | — | Per seat |
| Entry price | — | $55 per seat / mo |
| Free plan | — | No |
| Onboarding fee | — | Included |
| Deployment | Cloud-based | — |
| Support | Chat support | Phone and chat support on Base and Pro, On-demand HR advisor on Pro, Dedicated account manager on Custom plans |
| Founded | — | 1986 |
| Headquarters | Roseland, New Jersey (parent ADP) | Bradenton, Florida |
| Employees | 5,000+ | 501–1,000 |
| Funding | — | Investment from Aquiline Capital Partners |
| Best for | Small businesses with 1 to 49 employees | Small businesses that want to run payroll themselves, with unlimited payroll runs and tax filing included. |
Plans side by side
ADP RUN
Pricing not available.
PrimePay
Base$55month plus $5 per employee
Pro$85month plus $6 per employee
CustomCustomcustom, based on selected components and employee count
Pros and cons
Themes from the AI answers that mention each brand
ADP RUN
- reliable and highly rated
- robust compliance across all 50 states
- scalable for growth
- hands-off automated payroll
- free months promotional offer
PrimePay
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “ADP RUN vs PrimePay”, https://slateindex.ai/compare/adp-run-vs-primepay, data of Nov 3, 2026. Licence: CC BY 4.0.