ADP RUN vs SurePayroll
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
ADP RUN is the stronger AI pick in Payroll: it has a visibility score of 12 versus 5.4 for SurePayroll, and ranks ahead in 50% of the answers that name both.
Choose ADP RUN if…
- You want the brand AI engines rank higher (12 vs 5.4)
- You prefer a larger, established vendor (5,000+ employees)
- reliable and highly rated
- robust compliance across all 50 states
Choose SurePayroll if…
- AI answers describe it more positively (60% vs 50% positive)
- Free trial or free months with annual billing
- Included support and tax-form handling
AI visibility side by side
Latest weekly run · Nov 3
| Metric | ADP RUN | SurePayroll |
|---|---|---|
| Visibility score | 12% | 5.4% |
| Change vs last week | New | New |
| Rank in Payroll | #11 | #17 |
| Share of voice | 4% | 1.1% |
| Mentions this run | 18 | 6 |
| Positive in AI answers | 50% | 60% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
ADP RUN 0pp · SurePayroll 0pp over 0 weekly runs.
Engine by engine
ADP RUN leads on 2 of 3 engines
Head to head in AI answers
2 engine answers name both brands
| Prompt | Engine | ADP RUN | SurePayroll |
|---|---|---|---|
| Alternatives to the most popular payroll platform | Perplexity | #5 | #12 |
| Which payroll platform offers a free trial? | Perplexity | #2 | #1 |
Features, pricing & fit
| Dimension | ADP RUN | SurePayroll |
|---|---|---|
| Pricing model | — | Per seat |
| Entry price | — | $29 per seat / mo |
| Free plan | — | No |
| Onboarding fee | — | Included |
| Deployment | Cloud-based | Cloud-based (SaaS) |
| Support | Chat support | Live phone and chat support, Monday through Friday customer service, Free onboarding support |
| Founded | — | 2000 |
| Headquarters | Roseland, New Jersey (parent ADP) | Rochester, NY |
| Employees | 5,000+ | 201–500 |
| Funding | — | Series B · $8M raised |
| Best for | Small businesses with 1 to 49 employees | Small businesses, nanny and household employers who need simple online payroll with tax filing handled for them. |
Plans side by side
ADP RUN
Pricing not available.
SurePayroll
Pros and cons
Themes from the AI answers that mention each brand
ADP RUN
- reliable and highly rated
- robust compliance across all 50 states
- scalable for growth
- hands-off automated payroll
- free months promotional offer
SurePayroll
- Free trial or free months with annual billing
- Included support and tax-form handling
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “ADP RUN vs SurePayroll”, https://slateindex.ai/compare/adp-run-vs-surepayroll, data of Nov 3, 2026. Licence: CC BY 4.0.