Ahrefs vs Amplitude

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Amplitude is the stronger AI pick in Web Analytics: it has a visibility score of 30.9 versus 1.7 for Ahrefs, and ranks ahead in 0% of the answers that name both.

Choose Ahrefs if…

AI answers describe it more positively (49% vs 47% positive)
Flat tiers pricing suits your budget better than usage-based
Strong backlink analysis and index
Strong competitor research

Choose Amplitude if…

You want the brand AI engines rank higher (30.9 vs 1.7)
You need SOC 2 Type II or ISO 27017 or ISO 27018 or GDPR or CCPA or HIPAA or EU-US Data Privacy Framework (self-certified) coverage
You prefer a larger, established vendor (501–1,000 employees)
Usage-based pricing suits your budget better than flat tiers

AI visibility side by side

Latest weekly run · Nov 2

Metric	Ahrefs	Amplitude
Visibility score	1.7%	30.9%
Change vs last week	New	New
Rank in Web Analytics	#27	#4
Share of voice	0.4%	9.1%
Mentions this run	2	44
Positive in AI answers	49%	47%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Ahrefs 0pp · Amplitude 0pp over 0 weekly runs.

Engine by engine

Amplitude leads on 3 of 3 engines

ChatGPT

20.7%

AI Mode

3.1%

35%

Perplexity

37%

AhrefsAmplitude

Head to head in AI answers

1 engine answers name both brands

1Ahrefs ranked higher

0Amplitude ranked higher

Prompt	Engine	Ahrefs	Amplitude
Is there a free web analytics tool for small teams?	AI Mode	#2	#4

Features, pricing & fit

Dimension	Ahrefs	Amplitude
Pricing model	Flat tiers	Usage-based
Entry price	Free; paid from $29 / mo	Contact sales
Free plan	Yes	Yes
Deployment	SaaS	Cloud-hosted on AWS, with US and EU data centers.
Integrations	—	159+
Compliance	ISO 27001	SOC 2 Type II, ISO 27001, ISO 27017, ISO 27018, GDPR, CCPA, HIPAA, EU-US Data Privacy Framework (self-certified)
Support	Customer support five days a week, Academy courses and certification, Webinars and AMAs, YouTube tutorials	Online support, Access to community and education resources, Customer success and assigned account manager on Enterprise, Professional services
Founded	2010	2012
Headquarters	Singapore	San Francisco, California, US
Employees	51–200	501–1,000
Funding	Bootstrapped	Series C · $336M raised
Best for	Freelance SEOs, marketing consultants, and lean in-house marketing teams, from small businesses to Fortune 500 teams.	Product teams that want analytics, experimentation and AI-driven insights in one platform, from early-stage startups on the free plan to large enterprises.