Ahrefs vs HubSpot

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Ahrefs is the stronger AI pick in SEO Tools: it has a visibility score of 56 versus 10.5 for HubSpot, and ranks ahead in 86% of the answers that name both.

Choose Ahrefs if…

You want the brand AI engines rank higher (56 vs 10.5)
AI answers describe it more positively (49% vs 35% positive)
You need ISO 27001 coverage
Flat tiers pricing suits your budget better than per seat

Choose HubSpot if…

You want a lower entry price ($7 vs $29)
You need SOC 2 Type II or SOC 3 coverage
You prefer a larger, established vendor (5,000+ employees)
Per seat pricing suits your budget better than flat tiers

AI visibility side by side

Latest weekly run · Nov 2

Metric	Ahrefs	HubSpot
Visibility score	56%	10.5%
Change vs last week	New	New
Rank in SEO Tools	#2	#9
Share of voice	12%	3.9%
Mentions this run	61	21
Positive in AI answers	49%	35%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Ahrefs 0pp · HubSpot 0pp over 0 weekly runs.

Engine by engine

Ahrefs leads on 3 of 3 engines

ChatGPT

67.2%

9.6%

AI Mode

62%

4.1%

Perplexity

38.9%

17.8%

AhrefsHubSpot

Head to head in AI answers

14 engine answers name both brands

12Ahrefs ranked higher

2HubSpot ranked higher

Prompt	Engine	Ahrefs	HubSpot
What is an SEO tool and when does a company need one?	ChatGPT	#2	#1
How do I choose an SEO tool for a mid-market team?	AI Mode	#6	#4
How do I choose an SEO tool for a mid-market team?	Perplexity	#4	#9
What features matter most in an SEO tool?	ChatGPT	#3	#7
What is the difference between an SEO tool and Marketing Automation?	ChatGPT	#2	#6
What is the difference between an SEO tool and Marketing Automation?	AI Mode	#1	#4
What should an SEO tool integrate with?	ChatGPT	#4	#12
What should an SEO tool integrate with?	Perplexity	#6	#8
What are the best SEO Tools tools in 2026?	Perplexity	#3	#16
Top SEO tool options for B2B SaaS companies	ChatGPT	#2	#10
Top SEO tool options for B2B SaaS companies	Perplexity	#4	#9
Compare the leading SEO Tools platforms	Perplexity	#2	#12

Features, pricing & fit

Dimension	Ahrefs	HubSpot
Pricing model	Flat tiers	Per seat
Entry price	Free; paid from $29 / mo	Free; paid from $7 per seat / mo
Free plan	Yes	Yes
Onboarding fee	—	$3,000
Deployment	SaaS	Cloud
Integrations	—	2000+
Compliance	ISO 27001	SOC 2 Type II, SOC 3
Support	Customer support five days a week, Academy courses and certification, Webinars and AMAs, YouTube tutorials	Phone
Founded	2010	2006
Headquarters	Singapore	Cambridge, Massachusetts, United States
Employees	51–200	5,000+
Funding	Bootstrapped	Corporate round
Best for	Freelance SEOs, marketing consultants, and lean in-house marketing teams, from small businesses to Fortune 500 teams.	Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM.