AhrefsMake your business discoverable, in search, AI, and beyond.
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PendoProduct Context for Your Apps and AI Agents
Comparison · Web Analytics · weekly run Nov 2
Ahrefs vs Pendo
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Ahrefs is the stronger AI pick in Web Analytics: it has a visibility score of 1.7 versus 1 for Pendo.
Choose Ahrefs if…
- You want the brand AI engines rank higher (1.7 vs 1)
- AI answers describe it more positively (49% vs 37% positive)
- You need ISO 27001 coverage
- Flat tiers pricing suits your budget better than usage-based
Choose Pendo if…
- You need SOC 2 Type 2 or GDPR or HIPAA or PCI DSS or TX-RAMP coverage
- You prefer a larger, established vendor (501–1,000 employees)
- Usage-based pricing suits your budget better than flat tiers
- Combines product analytics with in-app guidance
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Ahrefs | Pendo |
|---|---|---|
| Visibility score | 1.7% | 1% |
| Change vs last week | New | New |
| Rank in Web Analytics | #27 | #33 |
| Share of voice | 0.4% | 0.4% |
| Mentions this run | 2 | 2 |
| Positive in AI answers | 49% | 37% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Ahrefs 0pp · Pendo 0pp over 0 weekly runs.
Engine by engine
Ahrefs leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
AhrefsPendo
Head to head in AI answers
0 engine answers name both brands
0Ahrefs ranked higher
0Pendo ranked higher
Features, pricing & fit
| Dimension | Ahrefs | Pendo |
|---|---|---|
| Pricing model | Flat tiers | Usage-based |
| Entry price | Free; paid from $29 / mo | Contact sales |
| Free plan | Yes | Yes |
| Deployment | SaaS | Cloud, multi-tenant on Google Cloud Platform |
| Integrations | — | 85+ |
| Compliance | ISO 27001 | SOC 2 Type 2, GDPR, HIPAA, PCI DSS, TX-RAMP |
| Support | Customer support five days a week, Academy courses and certification, Webinars and AMAs, YouTube tutorials | — |
| Founded | 2010 | 2013 |
| Headquarters | Singapore | Raleigh, North Carolina |
| Employees | 51–200 | 501–1,000 |
| Funding | Bootstrapped | Series F · $356M raised |
| Best for | Freelance SEOs, marketing consultants, and lean in-house marketing teams, from small businesses to Fortune 500 teams. | Product and digital teams at companies from B2B startups to Fortune 500 enterprises that want to accelerate software and feature adoption |
Plans side by side
Ahrefs
Ahrefs Free$0month
Starter$29month
Lite$129month
Standard$249month
Advanced$449month
Enterprise$1,499month, annual commitment required
Pendo
Free$0up to 500 MAUs
BaseCustomcustom MAU volume
CoreCustomcustom MAU volume
UltimateCustomcustom MAU volume
Pros and cons
Themes from the AI answers that mention each brand
Ahrefs
- Strong backlink analysis and index
- Strong competitor research
- Honest, transparent pricing
- Deep technical site audits
- Free Webmaster Tools tier for verified site owners
- High monthly cost, especially for smaller budgets
- Seat-based pricing needs careful evaluation against team size
Pendo
- Combines product analytics with in-app guidance
- Onboarding, feedback collection and adoption capabilities
- Ranked highly in ISG 2025 product intelligence assessments
- Strong manageability, including governance, security, administration and support
- Well rated (about 4.4/5 stars) by product-led organizations
- Paid plans require custom quotes, so pricing is not transparent
- Product analytics described as basic rather than deep
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Ahrefs vs Pendo”, https://slateindex.ai/compare/ahrefs-vs-pendo, data of Nov 2, 2026. Licence: CC BY 4.0.