Heap pricing 2026: plans and costs
How AI answers describe Heap pricing
Heap — useful if you want automatic event capture, though the free plan is limited to about 10,000 monthly sessions.
Compared to: Amplitude · Mixpanel · PostHog
- PostHog is another transparent option, using published pay-as-you-go pricing, while Amplitude, Heap, and Pendo generally require custom quotes for paid plans.
- Mixpanel also publishes concrete annual-versus-monthly pricing, while Amplitude, Heap, PostHog, and Countly generally require plan-specific or sales-assisted quotes.
Quick pricing summary
- Free: $0 month, up to 10k monthly sessions
- Growth: Custom (estimate after installing snippet)
- Pro: Custom (custom session pricing)
- Premier: Custom (custom session pricing)
- Worth noting: Pricing is based on monthly sessions. Growth price shown as estimate after installing snippet; Pro and Premier are custom session pricing (contact us). Feature matrix checkmarks for most rows not available in page text.
Plans
Free
$0 month, up to 10k monthly sessions
- Core analytics charts
- Unlimited enrichment sources
- Guides integrations
- 6 months data history
- SSO
- Up to 10k monthly sessions
Growth
Custom estimate after installing snippet
- All features in Free
- Sense AI-powered assistant
- Unlimited users & reports
- Chart customization
- CSV exports
- 12 months data history
- Email support
Pro
Custom custom session pricing
- All features in Growth
- Sense AI-powered assistant
- Account analytics
- Engagement matrix
- Report alerts
- Session Replay as add-on
- Standard support
Premier
Custom custom session pricing
- All features in Pro
- Sense AI-powered assistant
- Data warehouse integration
- Behavioral targeting
- Session Replay as add-on
- Unlimited projects
- Advanced user permissions
- Dedicated CSM
- Standard support
- Region specific storage
What you get on each plan
| Feature | Free | Growth | Pro | Premier |
|---|---|---|---|---|
| Data History | 6 Months | 12 Months | 1 Year (Add-on Additional Years) | 1 Year (Add-on Additional Years) |
| Projects & Environments | 1 | 1 | 3 (Add-on More) | Unlimited |
| Heatmaps | — | — | Add-on | Add-on |
| Session Replay | — | — | Add-on | Add-on |
| Error Analysis | — | — | Add-on | Add-on |
| Heap Activate | — | — | Add-on | ✓ |
| Heap Connect | — | — | Add-on | ✓ |
| Training Sessions with Heap Experts | Add-on | Add-on | ✓ | ✓ |
Hidden costs & add-ons
| Cost driver | Price | When it applies |
|---|---|---|
| Experience Analytics (Session Replay, Error Analysis, Heatmaps) | Contact sales | Pro, Premier |
| Heap Connect | Contact sales | Add-on for Pro, included with Premier |
| Heap Activate | Contact sales | Add-on for Pro, included with Premier |
| Additional Projects | Contact sales | Pro |
| Extended Data History (up to 3 years) | Contact sales | Pro, Premier |
| Professional Services | Contact sales | Included with Growth and Pro; Premium package with Premier |
Heap pricing vs alternatives
| Brand | Entry price | Free plan | Model | Best for | |
|---|---|---|---|---|---|
| Heap | Contact sales | Yes | Usage-based | — | |
| Amplitude | Contact sales | Yes | Usage-based | Product teams that want analytics, experimentation and AI-driven insights in one platform, from early-stage startups on the free plan to large enterprises. | Compare → |
| Mixpanel | Contact sales | Yes | Usage-based | Product, growth, and data teams who want to answer questions about user behavior without writing SQL or waiting on engineering | Compare → |
| PostHog | Contact sales | Yes | Usage-based | Product engineers, product managers, growth engineers and founders who want analytics, session replay, flags and experiments in one platform. | Compare → |
| Pendo | Contact sales | Yes | Usage-based | Product and digital teams at companies from B2B startups to Fortune 500 enterprises that want to accelerate software and feature adoption | Compare → |
List prices as published on www.heap.io/pricing. Totals are worked examples, not quotes.