Heap vs PostHog
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
PostHog is the stronger AI pick in Product Analytics: it has a visibility score of 56.6 versus 36.1 for Heap, and ranks ahead in 77% of the answers that name both.
Choose Heap if…
- You need SOC 2 Type II or GDPR compliant or CCPA compliant or ISO 27001 or ISO 27701 or ISO 27017 or ISO 27018 coverage
- Automatic event capture (autocapture)
- Retroactive analysis without a predefined tracking plan
- Reduced manual instrumentation and faster implementation
Choose PostHog if…
- You want the brand AI engines rank higher (56.6 vs 36.1)
- You need more native integrations (926+ vs 100+)
- AI answers describe it more positively (57% vs 15% positive)
- You need a self-hosted or on-premises option
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Heap | PostHog |
|---|---|---|
| Visibility score | 36.1% | 56.6% |
| Change vs last week | up+9.1% | up+1.2% |
| Rank in Product Analytics | #4 | #3 |
| Share of voice | 11.1% | 14.1% |
| Mentions this run | 52 | 66 |
| Positive in AI answers | 15% | 57% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Heap +9.100000000000001pp · PostHog +1.2000000000000028pp over 1 weekly runs.
Engine by engine
PostHog leads on 3 of 3 engines
Head to head in AI answers
47 engine answers name both brands
Features, pricing & fit
| Dimension | Heap | PostHog |
|---|---|---|
| Pricing model | Usage-based | Usage-based |
| Entry price | Contact sales | Contact sales |
| Free plan | Yes | Yes |
| Deployment | Cloud-based; deployment starts by installing a free tracking snippet on the site | PostHog Cloud in US or EU regions, or self-hosted |
| Integrations | 100+ | 926+ |
| Compliance | SOC 2 Type II, GDPR compliant, CCPA compliant, ISO 27001, ISO 27701, ISO 27017, ISO 27018 | SOC 2 Type 2, GDPR, HIPAA |
| Support | Email support, Standard support, Dedicated customer success manager (Premier), Heap Community | Community support on the free plan, Email support on pay-as-you-go, Slack support for plans over $2k/mo, Paid onboarding call |
| Founded | — | 2020 |
| Headquarters | — | San Francisco, CA, United States |
| Employees | — | 201–500 |
| Funding | Series D · $205M raised | Series E |
| Best for | Product and growth teams that want complete user behavior data without engineering-led event tagging | Product engineers, product managers, growth engineers and founders who want analytics, session replay, flags and experiments in one platform. |
Plans side by side
Heap
Pros and cons
Themes from the AI answers that mention each brand
Heap
- Automatic event capture (autocapture)
- Retroactive analysis without a predefined tracking plan
- Reduced manual instrumentation and faster implementation
- Links product analytics with UX and digital-experience analytics
- Free tier available
- Paid pricing largely quote-based, not published
- Free plan limited to about 10,000 monthly sessions
PostHog
- Open-source, developer-first platform
- All-in-one bundle of analytics, session replay, feature flags and A/B testing
- Transparent, public pay-as-you-go pricing
- Generous free tier for small teams
- Strong adoption and best value for startups
- Pricing often requires sales-assisted quotes
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Heap vs PostHog”, https://slateindex.ai/compare/heap-vs-posthog, data of Nov 3, 2026. Licence: CC BY 4.0.