Microsoft Clarity vs PostHog
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
PostHog is the stronger AI pick in Web Analytics: it has a visibility score of 21 versus 14 for Microsoft Clarity, and ranks ahead in 71% of the answers that name both.
Choose Microsoft Clarity if…
- You prefer a larger, established vendor (5,000+ employees)
- Free with no traffic limits
- Useful heatmaps and session recordings
- Visual insight into how visitors actually use a site
Choose PostHog if…
- You want the brand AI engines rank higher (21 vs 14)
- AI answers describe it more positively (57% vs 34% positive)
- You need a self-hosted or on-premises option
- You need SOC 2 Type 2 or GDPR or HIPAA coverage
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Microsoft Clarity | PostHog |
|---|---|---|
| Visibility score | 14% | 21% |
| Change vs last week | New | New |
| Rank in Web Analytics | #9 | #7 |
| Share of voice | 4.4% | 6.1% |
| Mentions this run | 24 | 32 |
| Positive in AI answers | 34% | 57% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Microsoft Clarity 0pp · PostHog 0pp over 0 weekly runs.
Engine by engine
PostHog leads on 2 of 3 engines
Head to head in AI answers
14 engine answers name both brands
| Prompt | Engine | Microsoft Clarity | PostHog |
|---|---|---|---|
| How do I choose a web analytics tool for a mid-market team? | Perplexity | #6 | #5 |
| What are the best Web Analytics tools in 2026? | ChatGPT | #8 | #4 |
| What are the best Web Analytics tools in 2026? | Perplexity | #7 | #6 |
| Top web analytics tool options for B2B SaaS companies | ChatGPT | #7 | #2 |
| Best web analytics tool for startups | ChatGPT | #6 | #1 |
| Compare the leading Web Analytics platforms | ChatGPT | #8 | #5 |
| Alternatives to the most popular web analytics tool | ChatGPT | #7 | #6 |
| Alternatives to the most popular web analytics tool | Perplexity | #9 | #6 |
| Best web analytics tool with AI features | ChatGPT | #3 | #5 |
| Best web analytics tool with AI features | Perplexity | #6 | #4 |
| Is there a free web analytics tool for small teams? | ChatGPT | #4 | #6 |
| Is there a free web analytics tool for small teams? | Perplexity | #2 | #6 |
Features, pricing & fit
| Dimension | Microsoft Clarity | PostHog |
|---|---|---|
| Pricing model | — | Usage-based |
| Entry price | — | Contact sales |
| Free plan | — | Yes |
| Deployment | Installs through a script on the website or through Google Tag Manager. | PostHog Cloud in US or EU regions, or self-hosted |
| Integrations | — | 926+ |
| Compliance | — | SOC 2 Type 2, GDPR, HIPAA |
| Support | — | Community support on the free plan, Email support on pay-as-you-go, Slack support for plans over $2k/mo, Paid onboarding call |
| Founded | 2020 | 2020 |
| Headquarters | Redmond, Washington, USA | San Francisco, CA, United States |
| Employees | 5,000+ | 201–500 |
| Funding | — | Series E |
| Best for | — | Product engineers, product managers, growth engineers and founders who want analytics, session replay, flags and experiments in one platform. |
Plans side by side
Microsoft Clarity
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Microsoft Clarity
- Free with no traffic limits
- Useful heatmaps and session recordings
- Visual insight into how visitors actually use a site
- Not a full product analytics platform
PostHog
- Open-source, developer-first platform
- All-in-one bundle of analytics, session replay, feature flags and A/B testing
- Transparent, public pay-as-you-go pricing
- Generous free tier for small teams
- Strong adoption and best value for startups
- Pricing often requires sales-assisted quotes
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Microsoft Clarity vs PostHog”, https://slateindex.ai/compare/microsoft-clarity-vs-posthog, data of Nov 2, 2026. Licence: CC BY 4.0.